16 Greatest Social Media Analytics Instruments 2021: Reporting Made Straightforward


Are you looking for the best social media analytics tools to keep track of your social growth?

Social media analytics are key indicators of the success of your social media work. It’s important to monitor your social media analytics regularly in order to stay on track.

Whether you’re an independent creator looking to adapt and change your strategy, or a social media manager that needs to compile analytics and create reports to send to clients, it’s super important to have a great social media analytics tool

In this post, I’ll be taking a look at the best social media analytics tools to help you to find the right tool for your needs.

The 16 best social media analytics tools

  1. Iconosquare – Best all-in-one social media analytics and publishing tool
  2. Agorapulse – Best for social media reporting and management
  3. Pallyy – Best social media analytics tool for Instagram
  4. Audiense – Best social media analytics tool for Twitter
  5. Sendible – Best social media analytics tool for individual creators
  6. Brand24 – Best social media analytics tool for social media monitoring 
  7. SocialBee – Best for social media scheduling with built-in analytics
  8. SEMrush – Best SEO toolkit with social media features
  9. StoryChief – Best social media analytics tool for content planning
  10. Google Analytics – Best free social media analytics tool
  11. Raven Tools – Best social media and SEO reporting tool
  12. Twitter Analytics – Best free social media analytics tool for Twitter advertising
  13. Instagram Insights – Best free social media analytics tool for Instagram
  14. YouTube Analytics – Best free social media analytics tool for YouTube
  15. SocialInsider – Best social media analytics tool for competitive research and benchmarking
  16. Cyfe – All-in-one social media dashboard

#1 – Iconosquare

Iconosquare is a popular social media analytics tool that can help you keep track of all your social media metrics in one place. Using Iconosquare, you can view analytics such as reach, engagement, follower evolution, and impression history for a variety of social accounts including Twitter, Instagram, and Facebook.

Iconosquare also offers Instagram story analytics, so you can measure the success of your story posts in the same way you do with feed posts. It also has a powerful social media listening feature, which allows you to keep track of how your brand is being mentioned across the Instagram platform.

Iconosquare is very much an all-in-one social media tool, as it includes publishing and reporting features alongside its analytics tools. With the scheduling tool, you can schedule and publish posts to Instagram, Twitter, and Facebook, all from one dashboard.

This can help you stay on top of your social media posting schedule in order to remain professional and consistent. You can also use Iconosquare to gain insights about your competitors and compile reports that can be useful for brand collaborations, and social media managers.


Pricing plans start at €49/month for the pro plan

There is also a 14-day free trial available. (No credit card required)

#2 – Agorapulse

Agorapulse is best known as an all-in-one social media management platform but it also includes a great social media analytics tool. This means you can create reports, publish content, and monitor your brand mentions. The tool currently integrates with the 5 major social media platforms: Instagram, Twitter, Facebook, LinkedIn, and YouTube.

AgoraPulse New Homepage

The main analytics function of Agorapulse is the reporting tool. Using this tool can help you to quickly compile reports that show you what’s working, and what isn’t when it comes to your social media.

Reports can help you gain insights like which platforms you should share posts on and at what time. They also provide vital information about how posts are performing across platforms in terms of engagement and reach.

Aside from the reporting feature, Agorapulse can also help you keep on top of your general social media maintenance. There is a useful scheduling feature to make regular uploading easy, as well as an inbox tool that helps you to manage your social media messages with ease.

In addition to all this, it also has a monitoring feature that can be used to track what people are saying about your brand and your competitors.


Pricing plans start at $79/ month for the pro plan

There is also a 30-day free trial available. (No credit card required)

#3 – Pallyy

Pallyy is a feature-rich social media marketing tool that offers detailed Instagram analytics & reporting.

You can use this tool to understand what your followers want to see, and what they don’t. You can analyze your own profiles and competitors. You can also dig into hashtags and follower growth in specific locations.

Pallyy Homepage

You can set up automated reporting which sends your analytics directly to your inbox daily, weekly or monthly.

Although the analytics is solely focused on Instagram, you can schedule posts to Facebook, Twitter and LinkedIn, as well as add a team to schedule on your behalf.

Pallyy’s dashboard is simple and easy to use with tabs for scheduling, analytics, reading and replying to comments (Instagram only), crafting your bio link and lastly an explore tab where you can search for hashtags, users and tags.


$15/month per social group

There is also a 14-day free trial available.

#4 – Audiense

Audiense is a social media analytics tool that can help you to get a clear picture of who your target audience is and how best to reach them with your advertising and social media campaigns.

Instead of simply providing insights into your social media activity, Audiense helps you to identify and segment your audience based on the data you have. This in turn helps you to plan a more effective advertising and social media strategy.

Audiense Homepage

While Audiense only supports Twitter, it offers a depth of data that no other tool on this list offers.

In addition to the Audiense insights tool, they also offer Audiense connect, a Twitter-specific marketing platform that helps users to monitor Twitter, analyze their community, and respond to direct messages using chatbot technology.

Audiense is the perfect tool for budding businesses that are still trying to gather information about their desired target audience on social media.


Pricing plans range from free limited versions to $696/month for the Audience Insights plan

#5 – Sendible

Sendible is an all-in-one social media management tool with powerful analytics features. It integrates with all the main social media platforms but also supports Pinterest and Google My Business, which most of the tools in this list don’t.

Sendible Homepage

The Sendible analytics tool is really useful and extremely easy to use. With just a few clicks, you can create customized analytics reports that make analyzing metrics a breeze.

It also has functions for sending regular email reports to clients to keep them in the loop. Sendible also uses Google Analytics to track the effect that your social media efforts have on website visits and page views.

Aside from the analytics functions, Sendible is a useful social media management tool. You can use it to schedule posts manage collaborations, monitor your social mentions, and more. Due to the low monthly price, Sendible is a great choice for individual creators that only need one user profile.


Pricing plans start at $29/month for the creator plan

There is also a 14-day free trial available. (No credit card required)

Read our Sendible review.

#6 – Brand24

Brand24 is a social media analytics tool that focuses on social media monitoring. It can be used to gain insight relating to what people are saying about your brand, and what the overall sentiment is across social media platforms.

Brand24 Homepage

Social media monitoring is a key to maintaining a good social following and healthy business reputation, and Brand24 makes it easy for businesses to stay on top of this. The tool lets you learn about what people are saying and the overall tone of online discussions relating to your brand. You can also set up alerts so that you get a notification when discussions relating to your brand change.

You can also use Brand24 to create custom analytics reports and competitor analysis reports. What’s great about Brand24 is that it also supports Slack, which makes it much easier for large businesses to integrate brand monitoring tasks such as responding to reviews into their workflow.


Pricing plans start at $49/month for the plus plan

There is also a 14-day free trial available. (No credit card required)

Read our Brand24 review.

#7 – SocialBee

SocialBee is a social media scheduling tool that comes complete with some solid analytics features. The analytics features of Social Bee allow you to create professional and in-depth analytics and performance reports which include KPIs like audience status, activity status, and top-performing posts.

SocialBee Homepage Image

However, the stand-out feature of Social Bee is its scheduling capabilities. Social Bee utilizes category-based scheduling to make staying organized with social media posts a lot easier. You can use the tool to monitor and schedule a range of social media platforms including Pinterest and Google My Business. The scheduler allows you to manage everything from post-editing and uploading to hashtags, emojis, and more.

Whether you’re a social media manager, or a fledgling influencer, a good social media scheduling tool is essential. What’s great about Social Bee is that it’s a powerful scheduler, with some pretty awesome analytics features thrown in – and it’s one of the cheapest tools on the list.


Pricing plans start at $19/month for the Bootstrap plan

There is a 14-day free trial available

#8 – SEMrush

SEMrush is a well-known SEO and social media toolkit that has some really useful social media analytics features. Aside from SEMrush’s wide range of SEO and marketing tools, it also has social media management tools that can help you to stay on track with your social media campaigns alongside your SEO and other marketing efforts.

SEMrush Homepage

The SEO tools include the Social Media Posters, which users can use to schedule and manage posts, as well as a feature that allows users to manage social media ad campaigns.

SEMrush is also complete with a powerful brand monitoring tool that can help businesses get to grips with what their followers really think using insights from social media. This tool can be used to track mentions and analyze the effectiveness of your PR and marketing efforts on social media and beyond.

Although SEMrush is best known for its SEO and content features, it’s also a very functional social media tool, and perfect for anyone who is looking to use the same tool for everything.


Pricing plans start at $199/month for the pro plan

#9 – StoryChief

StoryChief is a content marketing tool that is designed to help you manage all of your content marketing needs in one place. As such, the toolkit includes a variety of tools relating to social media, including post planning and scheduling, social media analytics, and reporting.

StoryChief Homepage

The analytics features can help you gain insight into what types of content resonate with your followers, and they can also help you to learn more about which platforms perform best.

You can then use the content creation tools to help you plan and schedule content that you know will perform well across various social media channels. In addition to the social media functions, it also has multi-channel marketing capabilities that can help you develop and manage your overall content strategy, including your social media channels.  


Pricing plans start at $90/month for the team plan

There is also a 14-day free trial available. (No credit card required)

#10 – Google Analytics

Google Analytics is the go-to for many online marketers, but it is most commonly used for tracking website metrics. However, when used correctly Google Analytics is also a powerful social media analytics tool that can be used to analyze metrics and create reports about all of your social media accounts.

Google Analytics Homepage

Google Analytics social reports allow you to track a range of social media metrics including which social platforms give your site the most traffic, return on investment for social media campaigns, content engagement and reach, and the number of conversions driven by social media.

If you are using social media to push traffic and sales to your website, Google Analytics is one of the best platforms you can use to keep track of your campaigns. The only downside with Google Analytics is that it’s mostly geared towards how your social profiles interact with your website.

So, if you’re looking for a tool that will provide insights and help you manage your social media accounts, you may be better off with one of the tools listed above. That being said, Google Analytics is free, which of course, is a huge bonus.



#11 – Raven Tools

If you’re a social media manager or agency that needs to create professional and in-depth social media reports, Raven Tools is what you need. Raven Tools is an SEO and social media reporting tool that has powerful social media management functions.

Raven Tools Homepage

The toolkit allows you to manage multiple client social media campaigns from one easy-to-use dashboard. You can use the platform to analyze key metrics, monitor brand mentions, and most importantly, create detailed reports.

Raven Tools also has powerful SEO functions that can help you monitor backlinks, run site audits and analyze competitor data for clients. All in all, it’s an extremely useful tool that can be utilized both for social media analytics and SEO.


Pricing plans start at $39/month for the Small Biz plan

There is also a 7-day free trial available. (No credit card required)

#12 – Twitter Analytics

Twitter Analytics is Twitter’s own analytics tool. It can be used to track everything you do on Twitter from your post engagement metrics to your ad efforts. Aside from providing information about tweets that can help you to plan your content, it also provides in-depth information about your followers such as their interest, location, and other demographic details.

Twitter Analytics Homepage

Twitter Analytics is a free tool, however, in order to use it, you must be an advertiser, or be a Twitter Cards user.

Basically, if you’re using Twitter for business or advertising purposes, you are likely to meet the criteria to use Twitter Analytics.

If you can use it, it’s a great way to gain insights into your Twitter performance, but the downfall is that you can’t use it to gain insight into other social media platforms.

If you don’t meet the criteria, you can still gain insights about engagement and other metrics from Twitter using one of the tools listed above such as Iconosquare.



#13 – Instagram Analytics

Instagram Insights is Instagram’s dedicated analytics tool. In order to use Instagram insights, you must be signed up for a business or creator account. We have an article about how to do that here.

Once you’ve got your account set up you can then view key metrics such as engagement, interactions, and followers in the Instagram app.

Instagram Analytics - Insights

Instagram Insights is an extremely useful tool for Instagram creators as it not only helps you to track engagement from your current following but it also provides insight into reach and discovery on the platform. This means that you can plan your content based on insights about how new followers find your profile. With Instagram Insights, you can view analytics for all of your content, not just your feed posts.

You can gather engagement and interaction metrics from feed posts, stories, IGTV, reels, and more. For this reason, it’s superior to some social media analytics tools, as some tools may not be able to provide you with such detailed Instagram metrics.

If you’re using Instagram for business, or you’re looking to grow your following and become an influencer, it’s a good idea to upgrade to a business/creator account so that you can take advantage of these features. 



#14 – YouTube Analytics

YouTube Analytics is by far the easiest way to keep track of your channel metrics. The analytics tool is free to all creators and can be found in the creator studio.

YouTube Analytics Dashboard

YouTube analytics provides insight into views, engagement, audience, and reach. All of these metrics are extremely useful for content planning, as they can help you to work out which content is reaching your audience, and what they like to see the most.

What’s great about YouTube Analytics is that you can create custom reports using your analytics data that can be downloaded and exported. This is extremely useful, particularly if you are a creator looking to collaborate with brands, as you can export data to show potential partners exactly how your channel is performing.

YouTube Analytics is the best tool to use in order to get in-depth insights into your YouTube channel’s performance. However, if you want to also track your other social media platform analytics, you’ll need to download a different tool to do this.



#15 – SocialInsider

SocialInsider is a social media analytics tool designed for social media managers and agencies. The tool allows users to track key performance indicators for multiple clients all from one easy-to-use dashboard. The tool integrates with all the major social media platforms, including Facebook, Instagram, Twitter, and even TikTok.

SocialInsider Homepage

What’s really great about SocialInsider is that it provides a clear view of a brand’s social media performance across all platforms. It’s easy to create graphics and branded reports which can help clients to understand what’s working well when it comes to their social efforts, and highlight areas of their strategy that need improvement.

The reason this tool is so useful for social media managers and agencies is that it allows you to create professional branded analytics reports within seconds. These reports are easy to read, which makes working with clients much easier. SocialInsider also has features that help brands to keep track of their competition, which is extremely useful when planning content and collaborations on social media.


Pricing plans start at $83/month for Social Media Manager plan

There is also a 14-day free trial available. (No credit card required)

#16 – Cyfe

Cyfe is the perfect tool for people who like to keep it simple and manage all of their social media channels in one place. This tool is really useful if your social media campaigns are spread across various platforms as it can help you to stay organized and keep track of all of your metrics efficiently.

Cyfe Homepage

Cyfe supports over 1000 integrations, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, and can be used to compile extensive social media analytics reports. You can also use the tool to quickly turn hard-to-read data into visually appealing graphics.

Cyfe would be perfect for fast-paced agencies that manage a lot of different clients’ social media needs, as they have Whitelabel and embedding features that allow you to securely share metrics and data with clients.


Pricing plans start at $29/month for the Solo Plan

There is also a 14-day free trial available. (No credit card required)

Social media tools FAQs

Still, want to know more about keeping track of social media analytics? Here are the answers to some frequently asked questions about the topic:

How do I monitor social media analytics?

It’s best to monitor social media analytics on a regular basis so that you can constantly adapt your strategy based on the insights your gain.

The best way to monitor social media analytics tools is by using one of the tools on this list.

The tool you choose will depend on which social account you’re looking to monitor, and which metrics you’re looking to keep track of. An all-in-one tool like Iconosquare will help you to manage all of your social media needs, including analytics tracking to make your campaigns more successful

What are social media analytics tools?

Social media analytics tools are tools that help you to view and track what’s going on on your social accounts. You can track the number of likes, followers and views. They can also be used to gain insights about your audience, such as what they’re saying about your brand, and how they’re finding and interacting with your content. 

Social media analytics tools make it easy to analyze data by presenting it in graph formats, and many also have other useful functions too, like reporting and more.

What is the best free social media analytics tool?

It really depends on which social media platform you are using. For Instagram, Twitter, and YouTube you can’t go wrong with their dedicated analytics tools. They’re free to use and provide all the information you will need.

Why use social media analytics tools?

If you’re looking to grow your following on social media, a social media analytics tool is a must-have. It will help you to work out what your followers want to see and what they don’t which will help you to plan content that has good reach and interaction which aids social growth.

Not only that, but many social media analytics tools have content planning and scheduling features that can help you ensure that your content output is consistent and well organized.

Finding the best social media tools for your business

Which social media analytics tool you choose will depend on your specific needs. You’ll need to consider which social platforms you’re looking to track, and which analytics features are most useful to your business.

As this article has proven, there is a great tool out there for everyone. If you want an all-in-one tool for social media analytics, you can’t go wrong with Iconosquare or Agorapulse. But for social media managers and agencies, Sendible is a great choice too.

Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase.

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