AdSense is an advertising service from Google that allows webmasters to make money from display advertising on their website for free and with relative ease.
Of course, the terrain of display advertising has become a rocky place in recent years. More and more people are subconsciously getting used to ignoring the ad and the rise of other content-driven marketing methods.
However, display ads can theoretically generate revenue if they’re properly targeted and relevant to the user, context, and device.
And now that 21% of internet users worldwide only access the internet with their smartphone and are encouraging Google to strengthen its mobile-friendly algorithm, optimizing their advertising for mobile phones is crucial for all companies.
AdSense recently published its own report on Tips for Mobile Web Success. In addition to general advice and beautiful graphics, there are some quick ad placement tips that you may not be familiar with. Let’s take a quick look at these now.
Best practice for mobile ad placement
As stated in the report, your focus should be on “creating a flow between your content and ad placements”. Basically, your ads should feel part of the user experience and serve when your visitors are most receptive.
The following tips come straight from the report …
Tip 1
When using advanced features in text ads, reduce accidental clicks by removing ad units at least 150 pixels from the content.
Tip 2
Remember to peek your ad units over the crease for great UX while maximizing revenue potential.
Tip 3
Potential eCPMs increase if you swap 320 × 50 for 320 × 100 ad units.
Tip 4
Anchor social links to make sharing easier.
Tip 5
Use the 300 × 250 ad unit for a possible increase in fill rates and eCPM.
Of course, all of these tips only apply to AdSense display ads. There are many other pitfalls to be aware of when using other ad formats, especially if you are using full-screen app ads on mobile sites that will penalize you.
And a lot of it is controversial if you haven’t mastered the basics of mobile optimization properly at all.
So your website needs to be able to respond or adapt to any screen size, page speed needs to be fast, and content needs to be easy to read. In fact, you should definitely check out our comprehensive guide to mobile optimization for more information.
