The Internet would not exist without good page layouts. This is especially true for landing pages. How good a landing page theme you choose can improve or enhance your online business model.
Most companies and marketers know how relevant the landing page is. There are still landing pages I come across that look like stock market topics with just different text. Nowadays you can easily download free themes on a CMS like WordPress or Joomla.
The problem, however, is that there will be tens of thousands of other people using the same topic.
If you don’t clearly customize the themes you are using, your landing page will fail!
Your conversion rate will suffer, which translates directly into bad business.
Pro tip: With Instapage, bloggers can easily create landing pages on their blog with minimal effort
What to consider when creating a high conversion landing page?
Before starting a blog, it is important to consider the page design.
Before using a landing page theme for your business or personal interest, it’s important to understand how landing pages work in general. Once you understand the “anatomy” of the landing pages, so to speak, you can make each part great.
The components of a landing page can be classified as follows:
- Call-to-action button
- Introductory text
- the list of benefits and features
You may already be familiar with the above components. You shouldn’t choose themes that don’t have all of the components listed above, no matter how shiny they look. Obviously, having just one heading or several paragraphs of SEO-friendly text in the text isn’t a good landing page.
Now let’s look at the critical factors to help you choose a conversion-friendly landing page theme:
1. Prominent and attention grabbing title and subheading
You need to immediately show visitors on your landing page what makes your product or service unique and different from similar offers from competitors. The topic you selected should have a layout that instantly conveys this message to the visitor.
Marketers refer to this as “unique selling point“or USP.
The USP should be described with the heading and sub-heading of the landing page. The headline should be the SEO friendly name of your company or organization. You can send your USP through in the sub-heading. It should be written in a way that hooks the reader in.
For example, consider Uber’s “Get there: Your day is yours” tick.
The headline and sub-headings on your landing page must highlight your USP.
For these two landing page components, don’t choose a theme that uses boring or hard-to-read fonts. Choose the topic that best brings your USP to potential customers.
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2. Enables eye-catching graphics
The graphics on your landing page are just as important as the text USP in keeping traffic going, sometimes even more important.
Landing pages with beautiful images have lower bounce rates than pages without.
You may have noticed the huge images on popular landing pages from companies like Pizza Hut, McDonald’s, IKEA, and Coca Cola.
These masters of advertising understand the importance of visuals in communicating the sales pitch with the user.
Think of the images on your landing page as a visual USP.
The theme you choose must have an image slider or something similar that you can use to post pictures or videos. The topic shouldn’t be cluttered with placeholder images. Rather, it should have a large space above the crease for you to post stunning photos.
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3. State the advantages and advantages of your offer
You can write long paragraphs about the many benefits your business can bring. But nobody will read that.
A good landing page has bulleted list components with benefits and benefits that a company has to offer. This summary of benefits usually follows a small introductory paragraph following the USP in the subheading.
When choosing a landing page theme, pay special attention to this part. Some landing pages only have placeholders for simple text lists. Others allow lists to accompany the small pictures.
Use bullets to make your landing page easier to read.
The topic should provide detailed list creation. That said, you should be able to write two or three words about a benefit, which will immediately grab attention, and then write two or three short sentences below that describe the benefits.
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4. Present customer testimonials
Businesses need to first build trust with potential customers before conversions take place.
Online businesses build this trust by posting customer testimonials and reviews.
Let’s face it – you need testimonials to gain your audience’s trust.
These are unbiased words from your customers about your products and services. Your visitors will be delighted with testimonials as this is done from their perspective as potential customers.
The testimonials will help them decide whether or not to buy or subscribe for you when you’re not hitting your CTA button (more on that later).
To maximize your landing page conversion, you need to collect as many reviews as possible that will give you a thumbs up.
If you don’t have a testimonial or have terrible reviews from your customers, bye visitors!
Your theme should allow you to post customer testimonials and easily update them.
Essentially, your landing page users need to be able to see customer testimonials as they scroll down. On some pages, customer testimonials are displayed above the fold or in a sidebar next to the introductory text and the list of benefits. That’s not bad either. The important thing is to have placeholders somewhere in the middle of the page so you can showcase your company’s social proof.
While some topics may not have a standard testimonials section, you can use plugins that allow you to manually set up customer reviews and embed them in your content.
If you’re struggling to get positive reviews from customers, use tools like Yotpo and MyRealKarma to gain visitor trust and increase your conversion.
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5. Make your CTA pop out
As mentioned earlier, the purpose of your landing page is to increase conversion.
All of the above factors are aimed at converting your visitors into buyers or subscribers.
However, your traffic will be for free if you can’t convince them to convert to the landing page you have chosen.
This is why you have to do the best you can Call to action ((CTA) Button as possible for your landing page.
The CTA button is a standalone component surrounded by spaces to stand out from everything else on your landing page.
The idea is to force a visitor to take action on your landing page that will lead directly to a sale. It’s up to you to write the copy of the CTA button. However, on your landing page, the CTA button design needs to be done perfectly so that you can click on it without any problems.
The theme you choose must have a very eye-catching and not to be missed CTA button.
Your CTA button relies on a compelling design and optimized placement to make it visible to your visitors.
If you have a CTA button that your visitor can’t ignore, your chances of conversion increase!
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It’s difficult to build a website from scratch and write code by hand. Hence, your hope of generating leads with a great landing page depends immensely on the topic you choose. You need to choose a topic wisely based on the relevant factors discussed above.
You shouldn’t have any trouble designing a good landing page by choosing a theme that will allow you to demonstrate your USP with the headline and subheading. Then the topic should have space for eye-catching graphics and a list of benefits.
The topic needs to have a space for you to post customer testimonials that provide social evidence. Last but not the least, the topic needs to have a cleverly designed CTA button to get conversions.