5 Greatest Methods To Promote Buyer Evaluations Utilizing E mail · information.jobssopportunities.com
One recently Local consumer rating survey 91 percent of 18 to 34-year-old consumers trust online reviews as well as personal recommendations. Actually, research shows that a product with five ratings is 270 percent more likely to buy than a product without ratings.
The importance of reviews to a brand’s online reputation cannot be underestimated. Positive or negative reviews build customer trust, convert visitors into leads, and improve a brand’s local search ranking. In addition, customer reviews provide marketers with valuable insight into what customers think about their brand. Put simply, your current and future customers are interested in online reviews.
Email has always been a powerful marketing tool for businesses. An effective email campaign can be used to advance a company’s online review strategy. This is because the majority of customers prefer companies that communicate with them via email. See this table.
Source: https://theblog.adobe.com/consumers-are-still-email-obsessed-but-theyre-finding-more-balance/
What is more? ON Coupling overview Out of 1,000 online shoppers said nearly a quarter of online product reviews are triggered by email marketing. The review collection process is carried out through email. Instead of waiting for a review, you can start the conversation and proactively ask your customers to leave you a review.
Learn how to make the most of email marketing to collect customer reviews and build a five-star online reputation.
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Personalization is key
statistics On any given day, nearly 124.5 billion emails are sent and received every day. So there is a chance that your email won’t even open. Not everyone you email a review request to will respond. However, personalizing your emails can help you stand out from the customer’s inbox and improve your chances of getting a review.
In one survey Marketers conducted by OneSpot, a leading content customization platform, said they see real-time dynamic personalization in emails as the most effective tactic for generating reviews. Companies that personalize their email generated 17 percent more sales from their campaign than marketers who didn’t.
Personalizing email is one of the smartest tactics you can use to generate impetus and encourage customers to review your product or service. Just mentioning their name or company name is not enough. Show how much you care about your customers’ choices by listing the product or service they have chosen. Thank you for using your product and ask them about their experience.
Learn how HopScotch, an e-commerce app for children’s clothing, brings their emails short, simple and to the point, and makes the customer feel special.
Tools like HubSpot personalization token Make it easy for marketers to add tokens that are tailored to the email recipients. This tool allows you to add the recipient’s name and contact details, company, business, or ticket properties to send personalized emails and ask your customers for a review.
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Segment your customers based on their email activity
The needs and expectations of a first-time customer are different from those of a repeat customer. Repeat customers are more loyal to your brand and may patiently share their views on the product no matter how many questions you ask. However, the same verification format may not work for a new user.
Hence, it’s important to segment your email list based on your customer’s location, age, purchase history, and subscription date. Using email list segmentation, you can run a targeted campaign to get insightful customer reviews. Make friends with email marketing services like GetResponse, Constant Contact, and MailChimp to segment your email list and send emails with appropriate review requests to customers based on their actions in your store or yours Website.
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Make it easy (and enticing!) For customers to leave a review
One of the best ways to improve customer response to your review requests is to make the process easier for them. You can just add a review link that customers can click to leave product feedback. Alternatively, you can Generate a google review link This will take the customer to your Google My Business page so they can leave a review and learn more about your business.
See how Sugar Cosmetics offers a link that customers can easily click to leave a review.
Embedding the starting or emoji rating in your follow-up emails is another way to convince customers to rate your business.
Adidas sends emails with a link to their landing page that is very interactive and visual, reduces click fatigue and makes the review process quick and easy.
An attractive incentive like a voucher code or a discount can give customers the boost they need to submit a review. This tactic also leads customers back to your website once a verification process is complete. See how Tower, the UK’s leading kitchen appliance company, is using this tactic to its advantage.
Customers love to see how their reviews have been used. For example a Customer reference Having a page on your website with real reviews from your product users not only increases your reputation and customer loyalty, but also encourages new customers to leave a review. Bonus: You also get UGC (User Generated Content) for your brand.
Carefully determine when to send a post-purchase email asking for a customer review. The timing of this email depends a lot on the nature of your product.
For example, E-commerce stores The sale of clothing or shoes can send an email with a review request within a week of the product being delivered. This is because the customer would certainly have used the product at least once at that point.
On the other hand, products such as an antiaging cream or dietary supplement guarantee a longer time between purchase and email inquiry. The same applies to electronic goods or books. In these cases, it takes the customer a few weeks to fully experience the product and write a detailed review.
Understand how your customers are likely to use the product and fully engage with your brand. Carefully decide when you are most likely to respond to a product review request. Use email automation to send relevant and timely emails to your customers.
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Don’t forget to test the effectiveness of your emails
They don’t know what kind of message works for which customer. So it’s important to test different emails with your target audience and see if they manage to get a rating. A / B testing your emails with verification requests can not only increase the likelihood of customers opening your email and leave a review, but it can also increase website traffic and sales.
Test the subject line, length, word order, content, graphic and CTA of your email to determine the best performing email templates. Online tools like Campaign Monitor and Sendinblue give you useful insights into your email campaign and allow you to write engaging emails with review requests.
For example, did you know that subject line length can significantly improve your email’s click-through rate? ON Return Path survey tells that subject lines between 61 and 70 characters long have the highest open rates. A / B testing your emails will indicate such factors and will help you create successful emails that generate high quality reviews.
Sum up
Positive or negative customer reviews provide insights into how your customers perceive your brand. However, the mere thought of encouraging your customers to leave a review can be quite overwhelming.
Your email list is an excellent resource that can be used to get valuable customer reviews for your business. If it’s done right effective email marketing can make the review process easy and hassle free. Keep in mind the email marketing tips above to help set your online review strategy and build your brand reputation.
About the author:
Pratik Dholakiya is the founder of The 20 Media, a content marketing agency specializing in content and data-driven SEO. Pratik has been featured on sites like Forbes, Moz, SEW, the Huffington Post, KISSmetrics, Entrepreneur, and Fast Company, to name a few.
Find him Twitter @DholakiyaPratik for a quick chat.
Linkedin – – Pratik Dholakiya // // Facebook – – @ pratik.dholakiya