Google is a sea and all websites are the drops that come together to fill its ever-increasing depths. For all the companies out there, Google My Business is the lifeboat they can use to increase their visibility. In this article, we explain why a business needs it and how to use the tool.
What is Google My Business?
Google My Business is a tool provided by Google with which companies can maintain and optimize their profile on the Internet. Basically, it relates to how your company is listed. In addition, your company will also appear in Google Maps as well as in local Google search results.
Benefits of Google Business Listing
In addition to improving visibility, attracting new customers and helping potential customers to reach them as easily and quickly as possible, Google My Business offers a number of other advantages:
Your company will be included in offers that would otherwise not have been possible.
You can easily collect reviews about your business and then view them
Analytics can help you better understand your company’s reach (e.g. number of views, audience profile, etc.).
How to set up a Google My Business account
The best way to set up a profile in Google My Business is using a desktop or laptop. You need to do the following:
Enter the basic information
When you arrive at the website, log in with the email ID you want to associate with your company profile. Enter your company name. If someone listed your business name somewhere, this might come up as a suggestion and you can choose.
Otherwise, enter it yourself. Then comes the address section where you have to choose between Brick & Mortar (grocery stores, doctor’s offices, restaurants that don’t deliver, etc.) or Service Area Business (plumber, electrician, etc.).
Set up the location
If your business is a brick and mortar, you need to set it up on the card. This can be a little tricky as you have to move the cursor, but try to be as specific as possible. After you have determined the position, click on the “Next” option.
For Service Area Businesses, you must specify the areas in which you provide your services. You can set it up based on different parts of the city, zip code, state, etc.
Choose a category
This is an extremely important step. So make sure you carefully examine your options and make your choices. Your potential customers will find you based on the categories you have selected. When they enter a particular service or product, they need to make sure your company shows up.
Customize the details that your customers can see
Experts strongly recommend including this information you enter on your Google listing as it increases the chances that a customer will actually visit your website. Also, make sure you keep a consistent front.
By that we mean that if the information you are showing to your viewers includes a “www” that must be included in the actual URL of your website and vice versa. If you use “https” instead of “http”, users will trust you more because they know it is a secure website.
Get your company checked
The review of your company is the final step, but of course very important to the whole process. It may take some time, but that’s okay. Until then, you can work on optimizing your business information.
Tips for optimizing your Google My Business profile
Google shows results that match the user’s location. You can use optimization to ensure that your company is found when users search for a service or product that you provide in this area.
This is because Google always comes up with a list of local businesses that can cater to users’ specific needs to encourage them and help them grow their customer base. Certain ways to optimize your profile in order to improve your profile:
Work on your contact information
There is an option on your Google My Business page called “About” that you need to open up and fill in all or as much of the information as you can. The more the better. Business hours, photos, services you provide, etc. are some of the blanks that you need to fill in. Make sure they are always up to date.
Track organic traffic using Google Analytics
Pretty self explanatory point. You need to keep track of the traffic your business is receiving using Google Analytics. The number of views that were most frequently searched for by service or product, and so on. There is one problem, however.
Analytics doesn’t show whether the target audience is coming in using maps or regular search results. This can be fixed by adding UTM parameters to the url of your website which is in your Google My Business profile. It will help you determine where exactly your traffic is coming from so that you can optimize accordingly.
Fill out your service area
In the Services section, you can add more content to the Google listing and get more customers because it gives users a clearer picture of what exactly you can do for them. You can easily work on the service sections and provide more information by clicking on the “Services” option in your profile.
Add the highlights or attributes of your company
These vary depending on the industry your company falls into. They could be anything from women run to wheelchair accessible. You can easily edit your company’s highlights or attributes by going to the business dashboard.
As you add these, you automatically expand your target audience as your company will appear in the results for refined search results too. For example, even the fact that you have free WiFi or just offer the service can be a big point for you.
Write the perfect description
In this case, the perfect description should be as simple and straightforward as possible. Be clear and don’t use flowery language. You don’t want to confuse your customers, so keep it honest. Do not try to load it with keywords and make it difficult to read.
Google My Business content guidelines
Certain guidelines to follow when uploading different types of content to Google My Business:
Special features: JPG or PNG format, between 10 KB and 5 MB in size, at least a resolution of 720px * 720px and the use of high-quality images is recommended.
A high quality profile picture is important. Often times, people click on options based only on the pictures and you should never be missing from this section. Make sure your images are optimized using SEO techniques.
If you choose to have different types of images, e.g. B. Cover pictures, product pictures and others, the ratio and the characteristics vary of course. Always remember and post pictures accordingly.
Special features: Videos with a length of 30 seconds or less, a size of 100 MB or less and a resolution of 720p or higher.
Video format content works very well with users. However, make sure that the quality of the videos you post is good. They shouldn’t be shaky or in portrait orientation. Remember that the content you include on your profile represents your business to your potential customers.
You should always encourage your customers to leave reviews about your service. If the review is positive, make sure to thank them, and if it is negative, work on solving the problem your customer faced.
While you can’t remove reviews from your listing if they are negative, you should know that Google will remove fake reviews. You can easily mark fake reviews as inappropriate.
Google My Business has helped many companies around the world gain recognition. Make sure you follow this guide and get your business started using this tool today so you can leverage the power of Google and expand its reach.
If you’d like to learn more about such concepts, don’t forget to check out Digital Ready’s blog section. Also, check out the different digital marketing courses we offer and take your first step to become a digital marketer.