a product-specific search engine optimisation evaluation • Yoast

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Edwin Toonen

Edwin is a specialist in strategic content. Before joining Yoast, he spent years honing his skills at the leading web design magazine in the Netherlands.

WooCommerce is one of the most popular platforms for running an online shop. It gives you everything you need to build a successful business – well, almost anything. WooCommerce could use a little help to get the most of it. One of the tools that you can use to maximize performance is the Yoast WooCommerce SEO plugin. For WooCommerce SEO 14.4, we’ve created a vastly improved, product-specific version of the analysis that you know and love from Yoast SEO. All with the aim of helping you create awesome pages that will help sell your products.

A better analysis for creating product pages

Today we are giving the WooCommerce SEO plugin an additional dimension with an improved, product-page-specific analysis. This is a carefully tuned version of the famous SEO and readability analytics in Yoast SEO, tailored for product pages. You now get additional tools to improve the content of your product descriptions.

Help your online store stand out!

Get this and much more in the Yoast WooCommerce SEO plugin!

Improve product descriptions with WooCommerce SEO 14.4

What did we change in WooCommerce SEO 14.4? Quite a lot, actually. In order to work properly on product pages, we had to set some new limits on some of the existing tests. Additionally, we’ve added a few that only make sense on product pages. Here is a list of the changes and additions:

  • Adds the rating of alt tags for images, which verifies that all images have alt tags.
  • Removes the outbound link rating and internal link rating as they are less relevant on product pages.
  • Sets the recommended minimum key phrase length weighting to 4 words.
  • Sets the recommended minimum for evaluating text length to 200 words.
  • The SEO title width rating no longer penalizes short titles.
  • Adds a criterion for the orange bullet point in the image ratings on product pages.
  • Sets the recommended number of images in the image ratings on product pages to 4.
  • Adds the following improvements to the readability analysis on product pages:
  • Adds the list presence rating, which recommends the use of lists on product pages.
  • Shows the rating of the subheading distribution only if the text contains more than 300 words.
  • Sets the recommended maximum length of the paragraph length rating to 70 words.
  • Sets the recommended maximum percentage of long sentences when evaluating the sentence length to 20%. Language-specific percentages can override this default value.

Screenshot of the Woocommerce SEO 14.4 analysisImprove your product descriptions in WooCommerce SEO

Product descriptions are essential – make them great!

Writing unique product descriptions is hard work, but the work pays off. To help you improve your product content and the SEO of your product pages, we decided to give WooCommerce SEO 14.1 a better, more bespoke analysis. When you use it, you get everything you need to create better product pages.

You don’t have a WooCommerce SEO yet? What are you waiting for?

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