- Report data limited to three years
- How to download your AdSense historical reporting data
- Removed reporting data for YouTube and AdMob
- Context Help
- Mobile optimized
- Overview of the new AdSense reporting
- Quotes
Google announced a major update to the AdSense reporting dashboard to focus on more specific information. Google has removed historical report data that is more than three years old to improve the accuracy, speed, and usability of the reports.
There is a way to download the information. However, it will only be available for a very short time.
Google also removed YouTube and AdMob data.
Report data limited to three years
Google said they would limit the historical performance information to improve the accuracy of the reports.
From now on, Google only reports three years of historical data.
While the announcement said this was done to improve the accuracy of the reports, the support site claims that it was done to improve the speed and ease of use.
The AdSense announcement states:
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“To improve the accuracy of reports, we are limiting reporting data to three years for all AdSense products such as Adsense for content, AdSense for search, and so on.”
And this is what the support page says:
“To make the new AdSense reporting page faster and easier to use, we’ve made some changes to the reporting data in AdSense.
… We have limited reporting data for all AdSense products (Adsense for content, AdSense for search, etc.) to the last 3 years. This means that you can only run reports on data that is less than 3 years old. “
Dissimilarity of reasons for historical data removal
The difference between the two statements makes it unclear which is true and which is correct.
- Has the three year data removal been done to improve speed and ease of use?
- Was the change made to improve the accuracy of the reports?
- Has limiting historical data to three years improved the speed, ease of use, and accuracy of reports?
How to download your AdSense historical reporting data
The historical report data that is older than three years is not yet lost. You can still download it, but for a limited time only.
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The data can be downloaded through the old AdSense reporting dashboard until the end of September 2020.
After September, you will have until the end of 2020 to download your full historical reporting data including YouTube and AdMob data.
To download your information:
- Sign in to your AdSense account.
- Click on Reports.
- Make sure you have signed up for the new version of the Reports page.
- Find the report that you want to download.
- Next to Save As, click More, and then click Download Legacy Data.
- Your data will be downloaded as a CSV file.
Removed reporting data for YouTube and AdMob
Google also announced that it is removing YouTube and AdMob data from AdSense reports. While the announcement stated that it would improve accuracy, the support page stated that it was speed and ease of use.
The YouTube and AdMob information is still available elsewhere. It’s just no longer available in the main AdSense reporting dashboard.
According to the Google support page for the updated AdSense reporting:
“If you’re a YouTube publisher, use YouTube Analytics to monitor the performance of your channels, videos, and content consumed.
If you’re an AdMob publisher, visit the Reports page in your AdMob account. “
The support page for the YouTube Analytics product consists of six sections:
- YouTube Analytics Basics
- Overview tab
- Reach tab
- Engagement tab
- Audience tab
- Revenue tab
Screenshot of the YouTube Analytics support page
Removing YouTube reporting data from the AdSense space is arguably a useful step. The support page has six sections with 21 topics.
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It is clear that a YouTube creator’s needs are better served outside of the AdSense reporting environment and in dedicated YouTube analytics.
Context Help
The focus of the update is on making the AdSense reports dashboard easier to use. To do this, they add contextual help tips in key areas, such as: B. in the metrics. Now a publisher can hover over an information icon and receive contextual information.
This improvement will help ensure a smoother workflow.
Less than intuitive user interfaces have been a longstanding problem with Google. So it’s good to see that they are focused on making their products easier to use.
The changes are designed to make monetization information easier to access and provide insight into performance.
Mobile optimized
Google also announced that all desktop enhancements will be available on the mobile version of the website. All metrics and features will be available on mobile devices.
Overview of the new AdSense reporting
Removing the historical data and leaving it for only three years can be problematic for some publishers.
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The tradeoff is faster performance and potentially more accurate data.
It seems so small to have this information available elsewhere on the reporting dashboard. Some may find that limiting the dates to three years is pretty tough.
Fortunately, the data is still available for download. You might want to download it now, before it’s gone forever.
Quotes
Official Google announcement: The new AdSense reporting is live
Support page for changes to AdSense reporting
