Google announced three changes for AdSense. The most exciting change is the introduction of machine learning technology, which is believed to improve the machine learning functionality of AutoAds. AdSense gives publishers access to improved machine learning technologies that can help publishers make more money.
Changes announced include controls and transparency tools. They allow publishers to understand what is happening. With the new tools, publishers can also exercise control.
Improved machine learning for AdSense
Google announced new machine learning capabilities in AdSense. With these capabilities, publishers can use machine learning to make decisions about ad size, etc.
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The AdSense announcement didn’t mention this as an improvement on the existing AutoAds program, which also uses machine learning. AutoAds is a system that serves ads using machine learning technology that became available in February 2018.
What the described announcement seems seems similar. It may therefore not be inappropriate to assume that this upcoming update will be an improvement on the existing AutoAds feature.
Machine learning technology is likely to leverage large ad serving data. The goal is to show the website visitors the best ads.
Better technology can help publishers make the best ad serving decisions. So it’s good news that AdSense publishers are about to get machine learning.
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Here’s how AdSense describes machine learning technology:
“First, smarter sizes, better ad placements, and new formats based on Google’s machine learning technology.”
“We’ve invested heavily in understanding the best ways to increase user interest in ads, including when and what type of ads to show, while also making sure they complement your content. In addition to these new features, we give you the controls, reporting and transparency you expect from AdSense to ensure that we keep meeting your needs … “
Dashboard tools and reports improvements
The second improvement announced by AdSense was the promise to provide research tools. The new tools provide better feedback on ad performance. They also give the publishers an idea of how the ads compare to other websites.
According to Google:
“We’re working hard on a number of new support features that will give you more insight into your performance when you are ready to take action, a clearer understanding of how you relate to your peers and the industry, and that will improve become navigation so you can get everything done faster. “
AdSense and ad quality standards
The third announcement was a commitment to continue to adhere to established advertising standards.
These standards are created by the Coalition for Better Ads. These industry standards require advertisers to produce advertisements that are acceptable to consumers.
“AdSense and Google are committed to continuing to meet and exceed key industry standards for ad quality, including the Better Ads Standards, to ensure that great publishers who create engaging content are rewarded while advertisers continue to spend with confidence.”
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About the better ad standards
The Coalition for Better Ads is an industry group. The group’s job is to research and develop ad standards. The standards aim to identify ads that are acceptable to consumers, advertisers, and publishers.
The ad standards are based on research from 25,000 consumers. The aim was to identify advertisements that lead consumers to adopt ad blockers. The Coalition for Better Ads used their research to develop standards for acceptable ads.
Publishers urged to update contact information
Google’s announcement also reminded publishers to double-check their contact details. The importance of checking that the email address is up-to-date was emphasized.
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AdSense stated that some new features may require updated contact information to activate.
AdSense program improvements
Access to machine learning technology is a welcome addition to AdSense. It can take a lot of guesswork to decide which ad sizes and colors will generate more revenue.
This announcement addresses the reason publishers are signing up for AdSense. This reason is to get ad revenue from content. Machine learning enables publishers to spend more time doing what they do best: creating content. This made the AdSense program revolutionary. So it’s great to see AdSense get back to those roots.
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Read the official AdSense announcement here.
Images from Shutterstock modified by the author
