We live in a time when no two days are alike, as we are constantly reinventing ourselves. One example of this is the increasing use of artificial intelligence in marketing. Are you wondering how to do that?
Take the Digital Ready digital marketing course designed by Digital Ready and you will get all of your answers.
How is AI changing digital marketing?
AI is changing the digital marketing game in the following ways:
AI combined with AR / VR
Augmented Reality and Virtual Reality are currently used by marketers around the world. By providing customers with an immersive experience, these technologies help increase company brand awareness and sales.
Use of chatbots
AI chatbots enable companies to go beyond the traditional one-to-one form of customer service. Instead, chatbots can deliver a one-to-many and support multiple customers at the same time and in different time zones.
AI digital advertising
Digital advertising is one of the most successful areas where artificial intelligence has been introduced. It is used on platforms like Facebook, Google, and Instagram to provide the best possible experience.
These platforms analyze users’ information, including gender, age, interests, demographics and other aspects, in order to show them the most relevant ads and improve digital ad performance.
Applications in email marketing
Email marketing remains one of the most effective forms of marketing. Sixty-one percent of consumers enjoy receiving weekly promotional emails. AI makes email marketing even better, both for you and your customers.
Large-scale personalization is every marketer’s dream, and AI makes it possible
AI can help you figure out what content is most effective based on target customer behavior, so you can leverage content marketing that leads to results.
How does our digital marketing course prepare you for AI-based digital marketing techniques?
With the help of our digital marketing course, you will be better equipped to deal with AI-based marketing techniques because:
1. We introduce you to the applications of AI in marketing
With the ability to collect, analyze, apply and respond to data, AI is revolutionizing digital marketing. As the amount of information about potential consumers grows, AI becomes more and more important.
This is due to its ability to make data-based decisions quickly and accurately. We guide you through the different uses of AI in the different channels of digital marketing to make it more effective and faster.
2. We’ll teach you how to use AI to develop a website
Building a website still sounds difficult to many. But today there are so many different website builders using AI. Building a powerful website using sophisticated AI design tools has never been easier.
Most require little to no programming knowledge, offer nearly endless options of well-designed templates, and AI features to seamlessly optimize your website. It all sounds pretty simple, but that’s not always the case and that’s where we come in.
There are many options to choose from and we’ll walk you through the ones that will suit you best and even give you some useful tips to help you navigate better.
3. We help you understand the application of AI in video production
AI for video editing is used to automate the video creation process. It enhances the visual and audio content of the video and optimizes the video creation process as well as its final quality.
Since it is artificial intelligence, video editing can be done with little to no user input. We will introduce you to specific tools that can help you with this.
4. We teach you the use of AI in app creation
The growth of artificial intelligence is also leading to a whole new class of mobile app opportunities. AI has been influencing app development for several years, starting with Apple’s Siri.
The new availability and advancement of AI and machine learning are revolutionizing the way developers, businesses and users think about intelligent interactions within mobile applications.
We will help you better understand these applications so that you better understand the underlying processes.
5. We’ll show you the best practices of email marketing with AI
While email marketing might not be as exciting as some of the newer options in digital marketing, it is still one of the most popular methods. The reason for this is simple – it works and is quite effective.
Artificial intelligence has vastly expanded what we can achieve through email marketing, driving conversions, and enabling improved personalization. With the help of AI, subject lines can be optimized, content automated, optimal timing determined and so on.
In essence, AI just improved the already impressive results of email marketing.
6. We’ll help you learn how to create content with AI
One of the most important aspects of content creation when it comes to digital marketing is finding the right keywords. This can be a pretty time consuming process, especially if the website is large.
Not only was AI helpful with keyword research, but there are several AI-powered platforms for writing and proofreading content to make the content creation process easier.
With the help of certain tools, you can easily optimize your content so that it resonates with the different demographics and audiences you target and has a powerful impact on your readers. We’ll show you how to use these tools.
7. We’ll show you the best AI marketing practices
Artificially intelligent systems are constantly working against the backdrop of popular products and services such as Netflix, Amazon and of course Google. In addition, AI has made its way deeper into marketing in recent years.
It helps brands improve every step of the customer journey. From email marketing to SEO to content creation and even video editing, AI is slowly influencing all channels of digital marketing and only improving them in the process.
With the help of our course, you will learn some of the best practices in AI-based marketing and improve any digital marketing strategy.
You can only grow if you keep your finger on the pulse. And artificial intelligence is not just part of our present, but our whole future. You need to learn to make the most of it to get the best results and become an effective and highly functional digital marketer.
Join Digital Ready today and we’ll help you achieve just that.