Digital Marketing

One of the main concerns of organizers in the transition from in-person to virtual events is how to maximize revenue through sponsorship packages. Unlike the established in-person event patterns, creating sponsorship deals…

When COVID-19 emerged and turned into a global pandemic, no one had a playbook - let alone the final one - on how to respond and adapt your business continuity to the unprecedented challenges. When home stay and social…

Do you run a B2B business that needs more leads? If you're still reading this, you are sure to nod in agreement. Everyone needs more leads and therefore everyone needs a more effective sales funnel. New challenges B2B companies…

Search engine optimization is one of the most effective of the many digital marketing channels. As you already know, search engines like Google answer the endless questions of all internet users. The importance of search…

Waves of change are something marketers are used to. We even welcome them when we plan our entrances and exits under favorable market conditions. But if a heavy swell hits the horizon before we're ready, marketers can be…

Every time we try to change the status quo there will be roadblocks, hurdles and mounting pain. However, when it comes to aligning internal organizations in marketing and sales (and customer service), the battle can…

"Pretty much everything goes through chaos, but in chaos there are opportunities." This is how Scott Desgrosseilliers, founder of Wicked Reports, sees the upcoming iOS 14 update. Things will change when Apple asks users if apps…

When we say the digital marketing industry has advanced over the past decade, it is only extremely mild. Not only has it grown, but changed the field of marketing forever. From 2010 to 2020, the evolution of digital…