May’s local pack-o-meter data is in, showing basically flat growth across all but one category. People also ask:
According to Traject Data’s historic SERP database of ~ 60 million US queries, PAAs have increased nearly two percentage points in the last month.
The monthly jump isn’t that interesting; It’s the steady upward trend of the past year.
These data suggest a number of possibilities, including:
- Google has continued to improve its ability to join related queries and understand the searcher’s intent
- Publishers have followed this trend and have more responses on their website, so Google’s algorithms have more content to refer to
- Top ranking results for Head Term may have lost a lot in value as Google hijacks searchers by better aligning their intentions with PAAs
All in all, it should make for a fun summer of SEO.
Come back in July and we’ll see what the June tea leaves say.
