If you’ve been in the digital marketing industry for a while, you’ve probably heard of AdSense, a popular tool from Google that allows you to make money online by allowing advertising on your blog or website. It’s basically an advertising network that marketers and bloggers can use to make money by simply allowing brands to display ads on their website or blog. However, AdSense isn’t the only ad network available. This blog covers the top eight Google AdSense alternatives that you think you should consider registering your website.
Introduced in 2003, AdSense is Google’s Pay Per Click advertising program used by over 10 million websites worldwide [1]. As of 2020, Google AdSense will have a network of over 2 million applications and websites. About 80% of businesses are focused on Google Ads for PPC campaigns [2]. It’s reliable, lightweight, and pays you, the publisher, a generous share of the revenue generated by clicks.
Any type of website can be linked to Google AdSense. The most common type of website that has Google AdSense built into it is a blog. If you’re a blogger and you publish high quality, relevant content for a niche audience, your blog can easily be approved by AdSense. Other types of sites that use AdSense are forums and free online tool providers (as this is a great way to monetize and offset the cost with ads).
But what if AdSense isn’t for you? Whether you’re having trouble getting your website approved for AdSense, or you haven’t set up an account for it, or you want to diversify your sources of income, here are 8 Google AdSense alternatives to consider.
8 best Google AdSense alternatives
1. Amazon Native Shopping Ads
With the native shopping ads from e-commerce giant Amazon, one of the best Google AdSense alternatives, visitors can take advantage of Amazon’s search results directly on your website. It helps buyers who are genuinely interested in specific products by serving ads on the Amazon website. With the technology giant’s partner program, you can easily generate additional income over a long period of time. However, with Amazon’s Native Shopping Ads, you get another great way to monetize your blog / website.
Just like ads served by AdSense, Amazon Native Shopping Ads are very contextual. They only display relevant products to the audience based on keywords and page content. Amazon is one of the most trusted and best ecommerce websites in the world. Amazon’s conversion rate is far higher than any of its competitors. When you sign up for the ad delivery network, you can take advantage of its unparalleled traffic as well as conversion rate, which ultimately benefits you to generate a source of income with minimal effort.
How Can You Make Money With This Google AdSense Alternative? When a buyer makes a purchase after clicking an ad on your website, you will receive a commission regardless of whether it is the product they clicked on.
2. PropellerAds
PropellerAds is an advertising technology or adtech company that provides effective performance marketing solutions worldwide. The AdTech company was founded in 2011 and offers a powerful network for display and mobile advertising. With its unique self-service platform, PropellerAds offers a platform that closes the gap between advertisers and publishers. With a monthly audience of over 1 billion users and hundreds of thousands of ad campaigns, PropellerAds is one of the largest Google AdSense alternatives.
The platform has grown in popularity quickly and offers monetization opportunities for both old and new websites. This Google Ads alternative is known for its “pop-under ads”. These displays are loaded behind the current browser window and only appear when this window is closed. If this type of ad is too aggressive for you, the platform offers other targeted and non-targeted advertising opportunities for desktops as well. This includes banner advertising, native advertising, and video advertising. In addition, PropellerAds can also serve ads on mobile websites and mobile apps, and serve push notification ads.
With no minimum website traffic requirements to be registered, you can activate your account as soon as you create it. The payout threshold is only 5 USD per month and via PayPal.
3. Media.net
Powered by Yahoo! and Bing, Media.net is a widely used and widely used Google AdSense alternative. Media.net is a leading contextual advertising and programming platform and offers a wide range of display ads as well as native ads for mobile phones and desktops. Expect about the same from Media.net what you would get from AdSense. However, in order to be approved by this AdSense alternative, your blog must deliver high quality content and be professionally and cleanly designed. Additionally, Media.net requires that the better part of your traffic come from the US, UK, and Canada.
The adtech company manages an ad offering on more than 500,000 websites, and its products and platforms are licensed by some of the largest ad networks, publishers, and other ad tech companies worldwide. If you are looking for a contextual ad platform, Media.net is the best AdSense alternative. Its ads allow you to monetize the content of your website by giving you exclusive access to searches from the Yahoo! network. Bing. The marketplace also gives you access to high quality content publishers so you can grow your advertising revenue exponentially. Withdrawals are monthly and the minimum withdrawal is $ 100.
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4. Monumetric
Formerly known as “The Blogger Network”, Monumetric is a Google AdSense alternative that focuses on bloggers. It’s an advertising network aimed at content creators and ensuring that the ads displayed on your blog are appropriate for your readers. The best part is that this blogger-friendly ad network is available to assist you when needed. Unlike most Google AdSense alternatives that run on a cost-per-click model, Monumetric runs on a cost-per-impression model. This means that you will receive a commission when readers see an ad on your blog, not when they click the ads. Monumetric is known for its 4 monetization programs and requires a minimum of 10,000 monthly page views for approval. The minimum withdrawal is $ 10 via direct deposit or PayPal.
5. Content
Revcontent is a pioneer in native advertising and has an impressive reputation as an exceptional customer on the part of both advertisers and publishers. What is special about Revcontent is that it matches the aesthetics of your blog. Ads on this Google AdSense alternative are extremely targeted so they can be easily incorporated into your blog. In addition to native ads, display, video and cell phone ads are also offered.
Here’s the catch: Revcontent is extremely picky about who it gets on board its platform. Always more than Google AdSense. To be approved, your website must have at least 50,000 visitors and regularly publish valuable, high quality content. However, it is certainly worth a try as it pays off well. Publishers are paid monthly and there is a payout of at least $ 50.
6. Bidvertiser
This Google AdSense alternative works with a bidding system. Instead of automatically serving digital ads, Bidvertiser sells ad space on your website to the advertiser who makes the highest bids. Pros for this system: if your website is getting a lot of traffic and you fit into their niche, advertisers will do their best to outbid each other. You may end up making a lot more money than you did with AdSense. Con to the Bidding Campaign System: If advertisers don’t know your website, you may not receive any bids.
Before attempting to access Bidvertiser, consider which category your blog falls into. If the bidding system works for you, then you can definitely take advantage of the platform’s simple approval restrictions, a simple tool for customizing ads, and paying for conversions and clicks. Bidvertiser pays its users monthly and its minimum payout is $ 10 through PayPal.
7. Info links
Infolinks is a global ad tech platform and one of the best AdSense alternatives. The aim is to convey brand messages directly to committed users. The platform has a marketplace with more than 100,000 locations in 128 countries. What makes it different It offers a unique alternative to displaying ads – in-text ad placements. The platform searches for keywords in the body of your blog and automatically assigns ads to the most relevant snippets of text. When visitors hover over this text, relevant and contextual ads are shown next to it. Both new and old blogs can monetize themselves using Infolinks. Best of all, there are no setup fees. In addition, there are no minimum page view requirements. The platform’s payout time is 45 days, and the minimum payout via PayPal is $ 50. It also offers payouts through Payoneer and Western Union.
8. AdThrive
Another Google AdSense alternative that mainly focuses on bloggers and runs on a cost-per-impression system. The network works very closely with its advertisers and publishers to ensure that the blogs only show ads for great products from exceptional companies. One of the main reasons for joining AdThrive is the 75% payout that is made directly to the publishers in addition to the payment guarantee. You will always be paid on time and in full, even if the platform is not paid for by advertisers. Unfortunately, AdThrive is not suitable for novice bloggers as it requires a minimum of 100,000 monthly page views. The majority of these views should come from the United States. AdThrive minimum withdrawal is $ 25 for direct deposit and PayPal.
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[1] Created with “Google Adsense Usage Statistics” [Online] Available at: https://trends.builtwith.com/ads/Google-Adsense [Accessed April 2021]
[2] Tech Jury (2021) “45+ PPC statistics to strengthen your marketing strategy in 2021” [Online] Available at: https://techjury.net/blog/ppc-stats/#gref [Accessed April 2021]
