Starting a state-of-the-art streetwear dropshipping store is always a great idea. This sentence might sound a bit tacky at first but what lies behind it is reasoning stemmed from thorough research on luxury streetwear styles and the popular demand. But before delving further on what styles and items make up for the perfect dropshipping streetwear inventory, let’s take a step back and start by defining the term streetwear and its beginnings.
How it all started
Back in the day, even before the term streetwear was put in use, people seemed to have started some small trade-ins that consisted of an exchange of clothing and accessories. Little did people know that these tiny trade-ins were the main factor of constituting a new model of fashion, different from the traditional luxury one in place at that time. This new model that was crafted on the streets did receive a simple and self-explanatory name: streetwear.
Early streetwear wanted to change the so-called exclusive traditional fashion model that was solely based on high prices. In fact, it did succeed by subverting the exclusivity to itself, but now the key point that streetwear offered was more focused on the know-how rather than the price. And this was the point where streetwear did integrate into the fashion industry by setting a solid foundation for its later expansion, which even reached a luxurious level.
To simplify a bit, streetwear is every style that includes loose and comfortable clothing such as hoodies, t-shirts, or sneakers. Of course, nowadays, the streetwear style is much more complex and includes items such as backpacks, headbands, wristbands, sunglasses, and many other items that find likings in everyday people’s styles. This shows an overtime expansion of streetwear and displays its global strength as a popular phenomenon. So, what has started as an underground trending movement has immediately taken over the streets as the main fashion act.
Although its definition is pretty simple, the real meaning of this epochal movement can be seen through its successful takeover of an enormous piece of the fashion market. The phenomenon we know today incorporates dozens of subcultural movements that date back as early as the 1960s. Surfing, skating, graffiti, and hip-hop were just some of the main culprits that influenced streetwear’s rise to fame.
Interestingly enough, the circles of society that practiced streetwear as the main fashion trend have mainly consisted of men, and all these cultures were mostly based on a more masculine approach. At that time, this was pretty unusual as the fashion segment was always more inclined towards women and their needs and desires. However, now, this approach has completely shifted to another focus point: people started wearing clothes that felt comfortable and gave them an opportunity to express their style through a more simplified look.
Overall, what has started in the 1960s with the challenging approach of Andy Warhol of what contemporary art means, turned into a complex fashion movement that is literally spreading in every segment of society and converting fashion enthusiasts by the minute. Of course, in between, there were a lot of artists like Jean-Michel Basquiat who expanded the streetwear narrative by opening the art scene for everyone interested in it by promoting street art.
Why do people choose streetwear?
A survey by Statista that asked people why they prefer streetwear over other styles shows that 70% of the respondents answered that they liked streetwear because it was cool. This percentage is a pretty clear indicator of how people perceive this fashion movement. Of course, there are also other factors that need to be taken into account such as the comfort streetwear provides, but also the factor of being part of a certain community that pretty much sums up what streetwear actually means.
The same survey also argues that 26% of the respondents answered that the status symbol is the reason they liked streetwear. Of course, over time streetwear did develop a unique and wholesome community of followers that used the originality concept as a way of promoting exclusivity. Later, this resulted in the creation of brands within this community that wanted to unite everyone.
Which factors are important for streetwear brands?
In today’s world, there are numerous fashion brands that now offer streetwear as an indispensable part of their fashion stories. In order to get a clear picture that will help your future streetwear dropshipping business let’s look at some data of what people really want to get when buying clothing items within this style.
According to a Statista report that covers the main factors of buying streetwear, 62.9% of the people said that the brand’s legacy was one of the most important features they notice in the buying process. However, a staggering 81.4% responded that the quality of the product is more important than the brand’s legacy while making a purchase. Nevertheless, both factors combined, reveal the simple answer that people do tend to react more positively to familiar brands but also to high-quality products.
What items should you include in your streetwear dropshipping store?
After choosing streetwear as the main niche for your dropshipping business, it is now time for more thorough research of what products should be incorporated in your store and offered as your inventory. According to Statista, the best-selling products of 2019 for the streetwear niche were t-shirts, hoodies, and footwear, with 67%, 67%, and 66% respectively. Accessories scored a 44% in the success of purchase rate and it is followed by the pants section with a slightly lower piece of 27%. Bags also made it to this list with 24%.
So, these numbers can help you in your business equations and in the estimation of which products should be made part of the streetwear online shop. Of course, going with a diverse set of items can come in handy when you are unsure of who will be your specific target audience. In fact, streetwear is a niche that is specific enough by itself, so adding a wide-ranging inventory might even help you to attract more end consumers.
Many brands nowadays are offering t-shirts with their logo printed on the front or back. In fact, this trend was first introduced by brands that were part of the streetwear culture but later has moved to different styles across the fashion segment. Additionally, non-streetwear brands started accepting the newly formed trend and began incorporating these looks in their collections. What first started as a skateboarder’s trend, now was a wide-range phenomenon within the streetwear niche.
Despite logos, not rarely do t-shirts come hand in hand with a printed graphics that are of different nature and might contain pretty diverse sets of designs. The graphics can be pretty perceptible and can show a certain style in accordance with the brand’s visuals. Incorporating this type of t-shirts in your dropshipping store can boost your overall purchase traffic. For instance, these examples of t-shirts with prints – Dolce & Gabbana’s white man printed t-shirt or the Red Black Oversize Panda t-shirt could definitely complement your assortment of streetwear items. For a more detailed list of branded t-shirts, you can check the BrandsGateway’s t-shirts section where you can find numerous styles to target your audience.
Lastly, it is very important to mention that the popularity of t-shirts is actually driven by the product deficiency on the market in combination with the high demand. Therefore, they will be a valuable addition to your online store.
Hoodies and sweatshirts
As the Statista poll cited above shows, hoodies are also one of the most popular and most purchased items from the streetwear segment. The comfort they provide as they are mostly used to warm you up in the cold days is well complemented with the unique styles and graphics that can come in different shapes and colors. Hoodies are one of the most diverse clothing items that can come in many variants and styles, such as designer logo hoodies, sport team logos, concert merch, etc. If you want to target an audience with a more specific taste for designer clothes in the streetwear segment, you can include some of Dolce & Gabbana’s signature “Pig of the Year” collection of hoodies.
Additionally, you should check the whole list of branded sweaters available at BrandsGateway that cover other brands as well, including, Nicolo Tonetto, Verri, Conte of Florence, Byblos, Alpha Studio, and many more.
A streetwear dropshipping store is simply incomplete without one of the most significant products that set the foundations of the style known today as streetwear. In fact, the core of the streetwear culture is represented by the most superior piece in this segment: the sneakers. Nowadays, consumers are frequently bombarded on social media or on other communication channels by commercials that are aimed at turning a potential buyer into an actual buyer. Brands are completely focused on their cult-like followers and are often trying to bring some fresh items on the market.
Celebrity endorsements and interbrand collaborations are one of the most used tactics to keep the followers satisfied and attract an even wider audience. For that reason, big luxury brands are regularly avoiding the traditional fashion strategies and are tailoring sneakers to fit the streetwear segment.
Additionally, streetwear is famous for its experimental nature so the big names in the fashion industry are frequently using this opportunity to offer truly avant-garde designs and distinctive pieces of footwear that will catch the very perceptive eye of the streetwear consumer. Therefore, you can spice up your web store with items such as Dolce & Gabbana white leather sneakers, or Neil Barrett’s Darknavy sneakers, and many other types of sneakers from BrandsGateway.
Mixing different styles of clothing pieces is the key element in creating the ultimate streetwear outfit. That is why you will see formalwear and loungewear perfectly matched, an approach also known as high-low. Similarly, blazers are often combined with sneakers or even sweatsuits to create the ideal streetwear outfit.
Famous luxury designers have all gave their take of the classic blazer look but with a streetwear twist. From uni-colored ones to ones that are uniquely designed to fit the streetwear narrative, blazers are really fashionable items that have to find their way to your streetwear dropshipping web store. To start supplying your store with some great styles of streetwear blazers you can start by checking this list of blazers from luxury designers that will definitely satisfy the streetwear buyer persona.
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Another item that is worth being incorporated into your online streetwear dropshipping store is this product that fits outright in the streetwear segment. Shorts have a long history of casual wear and are also one of the main representatives of the streetwear niche. In fact, they were especially present in the skater’s culture, where the main reason was plain simple: practicality. Today, shorts are widely purchased across every branch of the fashion segment and they have secured their position as a must-have streetwear piece of clothing. Luxury clothing designers are also moving their game to cover this product and provide their followers a more diverse street style outfits. Nowadays, you can find Dolce & Gabbana casual chili shorts, Alpha Studio Bianco shorts, Nicolo Tonetto Nero Black shorts, and many more that can build you a perfect streetwear inventory for your online store.
The simplistic nature of the streetwear style opens the door for adding some kick into the look and allowing to experiment with different accessories that will complement the overall outfit. This is where hats are coming into the game and are bringing a whole lot of expressive and individualistic approaches. Baseball hats, beanies, bucket hats, and many other stylized head coverings are the perfect choice for all those hyperbeasts out there who are or might become your potential consumers. In addition, hats are the perfect items that can be used to flex some graphic logo design or an exclusive collaboration between brands, similar to graphic tees. Simply put, they are a must in every streetwear dropshipping web store and can be a valuable asset for high profits.
Despite the fact that sweatsuits and tracksuits were initially designed for athletic wear, over time they took over the streetwear scene and even spearheaded a new style within it: athleisure. The main culprit that paved the way for sweatsuits to easily enter the luxury streetwear market is a designer named Dapper Dan, who designed different types of sweatsuits and tracksuits for big brands such as Louis Vuitton and Gucci that later found their place in the wardrobes of famous hip-hop performers in the 80s and 90s. Today, sweatsuits are part of every luxury brand collection and for certain consumers, it might be a dealbreaker if your offer does not include them.
Seen as an alternative to t-shirts and sweatshirts, casual button-up shirts are a very popular item in the streetwear segment. In fact, numerous examples show that even a graphic design in the form of a bold logo or a quirky graphic can be featured whether on the front or on the back. The common type of shirt that is equally worn by women and men is the relaxed fit stylized shirts with short sleeves. Of course, long-sleeved button-up shirts are also part of this trendy look and can often be a crucial part of completing the perfect streetwear look.
The last product we will cover in this streetwear story is the backpack. Backpacks are one of the most versatile items that can carry personal belongings organized in a perfect pouch that can be worn on your back without a hassle. In general, streetwear is a style that is always thriving to provide a comfortable experience, so due to backpacks’ diverse usage, they are considered a must-have type of item within this niche.
Nowadays, every major luxury brand name has emerged with a collection of backpacks intended at giving a stylish take of comfortable and practical accessories. Overall, if you are eager to include some stylish backpacks that will surely catch the attention of the most zealous streetwear fans be sure to check BrandGateway’s backpack offer that includes numerous backpack styles from brands like Dolce & Gabbana, Michael Kors, Neil Barrett, and Lamborghini that will make for the perfect streetwear dropshipping inventory.
Providing a full streetwear experience in the form of a dropshipping store can be a really lucrative venture if one has a thoroughly tailored plan backed by extensive research. Getting to know your consumers and your market before starting anything is the most crucial step one can make towards a successful dropshipping scenario. Learning the origins of a style, comparing it to the current situation on the market, and developing a strategy based on the findings is what should any entrepreneur should strive for. Therefore, we have compiled this comprehensible guide aimed at shedding some light on certain questions every entrepreneur will bump into while starting the process of opening a dropshipping store.