Google AdSense introduces full-breadth responsive adverts
Google AdSense has introduced a new optimization for its responsive ads for mobile phones. The new product enhancement now automatically expands ads to the full width of the user’s screen when the mobile device is oriented vertically. Google AdSense has been offering responsive ads for a long time. However, the new product improvement extends the breadth of responsive ads as you can see in the image above.
Update: Full-width responsive ads in AdSense
The change will give your customers the best possible image size when viewing your ads on mobile devices. With the new capabilities of AdSense, ads look more natural and attract more attention – especially when viewed vertically on a smartphone.
With the right display, placement, and size on mobile platforms, you will maximize your mobile web earning potential. The Google AdSense team explains these points and mobile advertising best practices in the video below.
AdSense is part of the huge search ads market promoted by Google (NASDAQ: togetL), and small businesses make up a large portion of the customers who use the platform. For businesses of all sizes, mobile has an increasing number of users and is growing much faster than PCs in terms of advertising.
On the company’s blog, Google explains, “Our experiments show that responsive full-width ads perform better on mobile devices in portrait mode. Previously responsive ads were scaled to standard sizes. With the new start, ads are now automatically expanded to the full width of the user’s screen when the device is oriented vertically. “
Implementing Responsive Ads
All you need to do is create a responsive ad unit in your AdSense account to serve the new full-width responsive ads. There are a few technical considerations to keep in mind, such as: B. Whether your website uses third-party JavaScript.
For more information, see the help here.
Mobile for small businesses
As more people use their smartphone as their primary computing device, your small business needs to be optimized for mobile devices. A fully integrated mobile website with commerce, app and social media enables your customers to see, buy and connect with your company anytime, anywhere.
Image: Google