Google AdSense is discontinuing “plain textual content” adverts for bigger codecs

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Ads are still the number one revenue driver for Google, with the company announcing “major changes” for AdSense publishers more often today. Google is working to modernize its advertising products by getting rid of text-only ads, making all units responsive, and more.

In April, Google first informed some AdSense users about upcoming changes for this year. More publishers received this email today saying “Pending improvements to your Google AdSense ad units”.

We continuously invest in the modernization of our advertising products. Because of this, we’re making some important changes to some of the AdSense features that you’ve used or configured in the past.

As part of a move “toward richer ad formats,” Google is “running text-only and display-only ad units to further improve the user experience.” For the most part, text ads can already contain logos and call-to-action buttons for better branding. Google will combine the two “only” categories into “display ads” this year.

As a result, the “Text Only” and “Display Only” ad units in your account have been renamed “Display Ads” and updated in early 2019 to run all types of ads.

To better reflect the screen sizes of mobile devices and desktops, all ad units are responsive by default. Publishers still have the option to create custom sized ad units. However, text ad themes are no longer available for text and display ad units.

Your new ad units will have a Google-optimized text ad theme. As this feature is being discontinued, your existing ad designs will also be optimized by Google in the following months. You can use native ads on your website to customize and improve the user experience.

Google removes the “When no ads are available” option and by default reduces the ad space or just shows an empty space. This is intended to “increase the quality and security of our advertising network and reduce the number of malicious ads that enter the AdSense network”.

The full email from Google is below:

We invest heavily in understanding the best ways to increase user interest in ads and the performance of our ads. Therefore, our formats are constantly being updated and improved. You may have noticed that these new types of ads are appearing on your websites.

We continuously invest in the modernization of our advertising products. Because of this, we’re making some important changes to some of the AdSense features that you’ve used or configured in the past. Your Ads tab will be updated in the coming weeks to reflect the following changes:

Ad sizes

We made it easier to create and manage ad units. By default, all ad units are responsive to adapt to different screen sizes on mobile devices and desktops for increased performance and flexibility. If you need more customization, you can still create custom sized ad units.

Ad types

We are moving towards larger ad formats, adding text-only and display-only ad units to further improve the user experience and to fully reflect the pool of ads we have in the market. As a result, the “Text Only” and “Display Only” ad units in your account have been renamed “Display Ads” and updated in early 2019 to run all types of ads.

Text ad styles

We’re hiring text ad themes for text and display ad units. From now on, you will not be able to create ad designs for your new ad units. Your new ad units will have a Google-optimized text ad theme. As this feature is being discontinued, your existing ad designs will also be optimized by Google in the following months. You can use native ads on your website to customize and improve the user experience.

Simplify “When No Ads Are Available”

We are continuously working to improve the quality and security of our advertising network and to reduce the number of malicious ads that enter the AdSense network. For this reason, we’re removing the “When no ads are available” option and reducing the ad space by default or showing an empty space instead. If your current setting is a color or some other url, it will be updated in the near future. Your current settings will no longer be provided in the near future.

Experiments

Due to the changes above, we’re also removing outdated ad unit recruitment tests. All active tests for ad units will end in the following weeks. In this context, we are removing the test report from the “Reports” tab. For the remaining test types, the summarized metrics are still available on the test details page.

Synchronous code

Changing your ad code type to in sync in your AdSense account is no longer available. If you need your ad code to be in sync, you can still manually update your ad code using this guide. Visit the Ad Units page and click the Feedback button on the main navigation bar. We are looking forward to your feedback!

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