Google AdSense Warns Publishers to Repair Advertisements.txt or Lacking Income / Digital Info World
Google AdSense announced months ago that it would make the ads.txt file mandatory for all users. According to the protocol, the publishers had to place the ads.txt in each domain. As of now, the company is also issuing warnings to users in the form of notifications in the AdSense dashboard, warning them that their earnings could be at risk if they do not fix the problems with the ads.txt file.
Yes, missing out on your earnings is a serious problem. However, the process of fixing ads.txt file in ads is simple. Just follow the procedure below.
What is ads.txt?
The technology laboratory of the Interactive Advertising Bureau (IAB) introduced ads.txt. The method was initiated to inform advertisers, advertising agencies and stakeholders about the authorized sellers to or for whom they are selling the ads.
Here are two examples of ads.txt:
https://www.adweek.com/ads.txt (more detailed)
How do I create the ads.txt file?
The format for including the ads.txt file is pretty simple. All you have to do is provide all the details about the advertising agencies and merge the required ad inventory into a .txt file. For example, for most Google AdSense publishers, the content of the ads.txt file looks like this:
google.com, pub-XXXXXXXXXXXXXX, DIRECT, f08c47fec0942fa0 Google also shared the details for webmasters with steps to create the ads.txt file here. The Google support page suggests WordPress administrators use a plugin to create an ads.txt file while Blogger users redirect it to Blogger.com Help.
When will Google remove the notice?
Google removes the notice according to the potential of its crawler. This can take anywhere from a few hours to a week, depending on the publisher of the ad.