Google Introduces Tamil Language Help for AdWords and AdSense – Know-how Information, Firstpost
IANSFeb 21, 2018 3:13:44 PM
To help advertisers and content creators reach Internet users in Tamil, Google India introduced Tamil language support for its advertising products Google “AdWords” and Google “AdSense” on February 21st.
Google. Reuters.
With that, Google has now scaled support for three languages - Hindi, Bengali and Tamil.
“The majority of Indian Internet users are not fluent in English and we have been very focused on enabling Indian language support in our key products to make the Internet more useful for everyone,” said Shalini Girish, Director, Google Marketing Solutions, Google India, in a statement.
“With the introduction of Tamil support in our advertising products, we are enabling both content creators and advertisers to interact with users in the Indian language in their language,” added Girish.
Tamil language support also enables content creators (who have websites and blogs in Tamil) to sign up for Google “Adsense” and run ads on their content, attracting advertisers from all over the world.
“We saw a tremendous acceleration in Hindi content creation when we introduced support for Hindi and we hope that the addition of new languages will give content creation in local languages the boost it needs and increase digital advertising,” added Girish.
India has 234 million Indian-speaking users online compared to 175 million English web users.
According to the search engine giant, another 300 million Indian-speaking users will go online over the next four years.
