Google’s AdSense checks the monetization of internet sites with fewer advertisements and higher concentrating on

By Daniel K. Last updated Apr 18, 2021

Diving letter:

Google’s AdSense has launched a beta test to help publishers generate more income while showing fewer ads. One of the ways it does this is by showing ads that website visitors want to deal with through higher targeting, as reported by Marketing Land.
The program, which Google has dubbed User First, includes a small number of AdSense and AdMob publishers, according to a blog post about the program. Google invited publishers to participate who are already having a good user experience, as defined by fast loading times for web pages and users who are happy with the ad layout on their sites.
As part of the test, publishers can only run AdSense ads on their websites. This restriction gives Google control over the ad load on these websites to fully understand the impact on user experience and publisher revenue. Participating publishers will have early access to new features and ad formats to meet Google’s qualifications, as well as a scorecard in AdSense showing how they will be compared against the qualification criteria.

Dive Insight:

The User First Beta is noteworthy as it appears to be an attempt at a large digital platform that relies on ad sales to make a profit and put consumer desires ahead of publishers, advertisers, and vendors, who often have more ads and sponsored Want to publish content on their websites. With the growth of ad blocking technology and ad-free content options, some marketers have realized that the answer to making money on digital content may not be more ads, but better quality experiences. The shift towards quality was evident last year with the formation of the Coalition for Better Ads by Google, Procter & Gamble, and others. Another sign that less can be more when it comes to digital ads, Chase earlier this year reduced the number of sites that programmatically display its ads from 400,000 to 5,000 and found that the cost or the Visibility hardly changed.

One potential challenge for the User First program is the restriction that participating publishers can only run AdSense ads. With publishers already concerned about the lack of control over when and how their digital content is consumed, it could be difficult to convince them to give even more control to Google. However, if readers take advantage of User First websites, it can increase sales from ads.

Google is involved in a delicate balancing act as it is taking steps to improve the end-user experience while helping publishers who depend on digital ad revenue stay profitable. Earlier this year, the tech giant announced that it would add an ad-blocking feature to its popular Chrome browser sometime in 2018, which is certainly unpopular with some publishers. In May, Google introduced changes to the Publisher Content Violation Policy that reduced the penalty for violating websites that violate the guidelines by removing ads from specific web pages rather than across sites when the inappropriate content is limited on the site.