You can make money on your website and on YouTube channels with Google’s special advertising platform. All you have to do is add a code (snippet) and Google will automatically update the approved ads with custom sizes and mobile versions for your website.
There are complex algorithms behind the scenes to ensure that the right ads are seen by the right audience. To get started, you’ll need to sign up for a Google Account and set up AdSense.
Every few days, I spend a few minutes approving advertising for my website while I have my morning coffee. Here are the steps I’ll take: From the side menu, choose Block Controls. Then click on “Ad Review Center”. I quickly check all the adds and then hit the big blue button labeled “Mark all checked”.
Here are some examples of ads that I don’t approve or block:
- Pictures of famous people who are unlikely to be associated with the product
- Foreign languages that I don’t understand (my target audience are Australians)
- Dodgy looking health claims and products
- All sensational or gossip news
- Ugly graphics or pictures
You can also block certain types of advertisements that may not be appropriate for your target audience. These sensitive categories include topics such as: astrology and esotericism, cosmetic procedures and body modification, dating, downloadable tools, drugs and supplements, get rich quick, politics, references to sex and sexuality, religion, sensationalism, sexual and reproductive health, significant skin exposure, social casino games, video games (causal and online), and weight loss.
For example, on my website I block all of these groups but allow alcohol and gambling and betting. After a few months, you’ll know what works best for your target audience.
You get paid after you hit a minimum amount in a monthly cycle.
Online advertising is a specialty with its own acronyms and terms. So don’t be afraid to ask for help from someone who knows what they’re doing. Be very careful with people who promise five-figure income.
Image Credit: Photo by Joshua Earle on Unsplash