Using infographics on your blog is one of the best ways to get ideas across to your audience. Not only is it more engaging, but it also makes your blog more understandable.
Take, for example, Grammarly’s 15 grammar fools who make you look silly. Over 263,000 shares have been generated since its release. The result speaks for infographics’ ability to engage and get a response from the audience.
Hence, if you want to generate more blog traffic, you need to publish infographics. This post provides tips on how to create a great infographic that will spark your readers’ imaginations.
Tips for Creating a Great Inforaphic
1. First identify your audience
Come up with an infographic idea based on what your audience wants. Even if you design the best infographic out there, it means nothing to your audience if they don’t resonate with them.
By creating an infographic that engages them, you can maximize your audience results and get more social shares and blog traffic.
To do this, you need a solid understanding of your audience.
Ask yourself this question:
Who are your readers
More important:
What is she doing one
If you answer these two simple questions, you will learn a lot about your blog. From there, you can brainstorm ideas for infographic ideas.
And while infographics are great for generating backlinks, that’s not their main purpose. Instead, they should solve your audience’s problem. Their infographics present information they are new to in a fun and visual way.
2. Plot it out
On a piece of paper, record what you want to convey to your audience.
Create an outline and write down each idea. Think about the type of pictures that can best illustrate the ideas you are trying to convey.
It should convey what your product is or what the topic is about. Explain why people should try. Inject humor, facts, or maybe a comparison.
You can do this by simply drawing the infographic on a piece of paper or using an online wireframe tool to bring it to life.
At this point, some of your ideas are going to be very rough. But it’s part of the process, so it’s normal to make mistakes along the way. Just make sure to fix the errors before deciding on a design for your infographic.
3. Add statistics
Most infographics are used to represent data. It’s a clever way of conveying something to people. After all, we can handle visualized statistics and numbers better than just simple numbers.
However, it is important to be specific and factual. Your sources should be reliable and your graphs should match your numbers.
All of the best infographics have numbers to back up their claims. This is the best way to get your audience across a compelling case and get them to believe you.
Not to mention, graphics can make facts and numbers more vivid than just painting the numbers. It’s a win-win situation for both parties!
4. Express everything visually
Let the visuals do the talking. Keep it simple Make sure your infographic is easy to see. Words should be easy to read and your points should be easy to understand.
However, don’t reveal everything in your infographic as they will have no reason to visit your website. Your infographic should just encourage them to read more and open your blog.
Also, make sure that your infographic displays properly on phones and tablets. You are already designing your website for mobile SEO, so you want to design your infographic for mobile SEO too.
5. Promote it!
Your infographic doesn’t mean you won’t crouch until you share it with your audience.
There are many ways to promote your blog and content on it aside from the fact that there are many social media channels that you can access. Instagram, Facebook, and Pinterest are some of the best ways to share your infographic.
You can also reach out to influencers in your niche and ask them about a role. Also add social plugins to your infographic to make them shareable.
There are a lot of good infographics that are left on the edge of the web because the developers didn’t promote them.
I cannot stress this enough:
Don’t waste your infographic.
It is arguably the best type of content if you are serious about growing your blog.
Therefore, share and promote as much as you can to get the most out of them.
Examples of great infographics
Below are some of my favorite infographics that you can use for reference when designing your own.
1. Ways to improve back posture
This is a good example of a great infographic because of its readability and design. The words are easy to read and your thoughts are well laid out. In other words, anyone can understand what the infographic is about.
The way this posture improvement infographic is organized also makes it more tempting for viewers to read on. It follows a dynamic layout in which viewers are forced to read from top to bottom.
2. The growth of artificial intelligence in e-commerce
Solid color themes are also a great way to create a stunning infographic. See how effectively the various shades of blue in the background and font have been used.
The robots also reflect what the infographic is about – artificial intelligence. It also follows the correct spacing as the words and images are not cluttered in a single spot.
3. How Steve Jobs started
Create a neat timeline of an influential person like Apple founder Steve Jobs and you will have hundreds if not thousands of people sharing your infographic. As big as it is, there is no doubt that everyone will have a look at your infographic. Apart from that, you can also see how simplicity and correct design are implemented.
Wrap up
Infographics are still up and running, even in this “full-blown media world” we find ourselves in.
If someone says they are dead, then they are seriously misled or have not yet seen the really good ones. However, you can make a great infographic by following our tips.
You don’t have to be a great designer to make an infographic. There are graphics editing tools like Canva and Visme. They will help you create infographics from their large selection of beautiful templates. You can then edit them as you wish before posting them to your blog.
So there really is no excuse for not making a great infographic. The information is out there – it’s time for you to take action and create something special for your audience!
