We have come a long way since those early days when data scientists had to predict a customer’s needs themselves and be lucky enough to arrive at the right conclusion.
Nowadays, more and more companies are implementing AI and chatbots to optimize customer service and gather data that will not only help them make predictions, but also make data-driven decisions that will help them later.
Hence the need for email marketing and marketing automation platforms like Moosend which are one of the best Constant contact alternatives out there – that can help with tasks as big as data analysis.
And since all businesses need email marketing, all businesses need the super-pro kind of segmentation and personalization that AI can give them.
In addition, chatbots have become an extraordinary tool both to achieve an interaction on a landing page Generate leadsand to create a better customer service department.
In this sense, chatbots will manage to automatically clarify the “simple” questions and leave the agents to the more important problems.
Do you think your dropshipping business should be an exception? This is of course a rhetorical question. The answer should always be no. So let’s get started!
What is Artificial Intelligence (AI)?
Let’s start with the basics. Artificial intelligence (AI) is a pretty old concept.
AI refers to the ability of a machine to “imitate” human intelligence and thus learn rules, memorize information, apply basic principles to that information, draw conclusions, and correct itself if necessary.
It doesn’t take an expert to understand that these traits can make AI technology the best salesperson you have ever had.
Let’s see how!
1. It can help with personalization
It’s no longer a secret, and it doesn’t seem like a fad that will fade in the next few years. Personalization is here to stay and it’s no surprise. After all, people have always trusted those who could sell them something they actually needed.
AI can help like nothing else.
In fact, it can analyze the data generated by the customer’s personal choices and make the most of it by recommending something similar or just as interesting as the recommendations from Amazon or Apple’s famous Siri.
Of course, it can and will help your dropshipping business. Keep the following in mind: You want to make personalized recommendations so that whether it’s on one of your landing pages or on your website, people are excited.
AI can help with no less one-to-one, identify and predict behaviors and preferences, create more segments and consider more parameters than a data analyst could, and also eliminate the human factor of error.
2. It can keep your list of leads neat and tidy
Put a machine to the test and make sure it analyzes the data in a way that a human cannot – mainly because of the volume.
Now all data contains patterns that can be invisible to the human eye. However, they can be more than obvious to a machine so that it can analyze companies and sales teams, come to conclusions, and “feed” them with the leads they need to focus on.
These leads can be unique, repeaters or anything else. AI sorts them into the correct lists and checks which ones need to be used by the sales team, which ones are useful in upselling or cross-selling, and which ones need more time to “mature” and convert.
In essence, AI allows you to make informed decisions that are otherwise partly data-driven and partly estimated about your funnel.
With AI, your dropshipping business can lead potential customers and everyone in between further down Sales funnel.
3. It can improve your email marketing efforts
Don’t tell me you didn’t see this coming AI is great for email marketing as I mentioned at the beginning.
Let me explain the how and why since yours Dropshipping companies need email marketing as much as online shops and brick and mortar stores.
First, AI can segment your list faster and more effectively than any human could Data is its main source of energy.
Second, list segmentation can personalize email, from content and design to products, recommendations, upsell and cross-sell opportunities. Do you remember the previously mentioned funnel?
AI takes into account various demographic characteristics such as education, age and budget, as well as factors such as previous orders, surfing behavior, etc.
These factors will help determine which CTAs are more appropriate and can help you with A / B testing since the CTAs are multiple.
But CTAs aren’t the only thing that can be tested, are they?
AI can use all of the information it collects and make suggestions for content, text copies, and suggestions for subject lines, identify trends, and so on and so forth.
And you already know what that means for A / B testing and an email campaign in general.
Combine all of these factors and you get a highly segmented, highly personalized email campaign.
Now let’s move on to the second part of our article … chatbots.
Chatbots: A Definition
A chatbot is exactly what its name indicates: a small bot that shows up in a chat box and has a conversation with the user who is browsing the web.
A chatbot is obviously an AI appliance designed to act as a customer service representative.
And how can this bot help your conversion?
Chatbots eliminate waiting times
This is true. A chatbot replies to anyone who sends it a message. You can easily personalize everything from the bot’s name and picture to its messages and how it can distribute information.
Mind you, wait is not just a “please hold” message. It’s also an “I’ll get back to you ASAP” that failed, or even a very detailed search of blogs, posts, websites, and FAQs.
A chatbot can help solve all of that while also capturing valuable data as a question or two must be asked to serve the customer.
So the customer will be happy and you will be happy with your data too.
Not to mention, a chatbot can be so engaging that, along with AI, it will become one of your best sellers with personalized recommendations and offers that a prospect cannot easily turn down.
Talk about a win-win!
Chatbots can increase sales
Similar to Momma, AI, a chatbot can increase sales by guiding a customer through the entire process of signing up and selecting an item process.
It can make the overall experience more fun and interactive while increasing sales and revenue at the same time.
Let me put it this way: signing up for something is a long process. But I would love to sign up if I want to check out a pair of shoes with my best friend.
And I wouldn’t leave my shopping cart if I was chatting and having some fun at the same time, as the mood can play an important role in the whole buying process. And I don’t have to clarify too often what I’m looking for.
Not to mention it, albeit awesome interactive quiz I popped up on my screen and answered questions with the help of a chatbot that would help me decide what action to take to get the most out of your dropshipping business. I would most likely be thrilled.
Really, I would always buy more if a good seller had something of value to suggest, and chatbots and a quiz are great for upsells, cross-sells, and referrals.
Chatbots automate the entire process
The great thing about chatbots isn’t just the fact that they can sell just the right thing at the right time.
It’s one of the greatest benefits of using chatbots to leave your customer service and sales alone and give them the time and energy to address some real issues that can potentially be harmful, especially in businesses like dropshipping.
Most people need to know how to get in touch with the company, if there is a discount on a product, delivery dates, etc. These are questions that a chatbot is great at answering.
On the other hand, not too many prospects need a refund, are upset because they received a damaged product, or they never received their item. And they need immediate help.
If they’re happy, they’ll keep coming back to save more money and effort to find new customers.
So let the chatbot do the trivial things like sharing information about the company, making light sales to top funnel customers, and suggesting products.
And allow your sales and customer service teams to deal with the “hard things” that can keep a prospect down the funnel and keep them happy enough to come back for a little more of you.
The use of chatbots, especially when combined with AI, email marketing and teams that are there to keep customers happy and satisfied with the overall service of your dropshipping business, shows a company that is transparent and you can help improve your ARR and MRR churn Efforts.
And that’s it for today!
Aside from conversion, there are of course many uses for chatbots and AI. AI can be used successfully in medicine or engineering, for example, or for any other purpose that I will make you think of …
And tell me in the comments!
Also, don’t forget to ask questions and share the knowledge!
Téa is a content writer working for email marketing software Mossy and an obsessive writer in general. In her spare time, she tries to find new ways to put more books on her bookshelf and find ideas and cats to play with.