Choosing your native ad network is not a decision to be taken lightly.
There are many variables to consider, all of which will equally affect your company’s profitability.
Among the native ad networks, MGID has certainly been a respected name for more than a decade, which is one of the reasons we released this in-depth MGID review.
Today we’re delving deep into the native advertising powerhouse that is MGID.
The aim of this review is to analyze every aspect of one of the oldest native ad networks in existence and see how it fares in the world today.
MGID: Offers & Industries
- Ad types: Native ads
- Cost model: CPC
- Industry sectors: mainstream
MGID: Payment & Investment
- Minimum deposit: $ 100
- Payment methods: PayPal, credit card, bank transfer, local providers (by country)
- Personal onboarding manager: Yes sir. (Minimum deposit $ 500)
- Support response speed: very good
- Support rating: very good
- Contact methods: Live chat, skype, telegram, support email
- Contact: [email protected]
MGID was founded in 2008 and consisted of a team of 6 people. In a single year, this startup reached 50 employees, marking the first sign of the unprecedented growth that was to come.
By 2012, MGID had worked with more than 10,000 publishers and counted one-time clicks in the millions every day. It was a rate of expansion unprecedented in the world of native advertising.
Fast forward to 2017 and MGID supported ads in 70 different languages and reached more than a billion monthly clicks.
Today MGID connects thousands of publishers and brands programmatically and intelligently.
At the heart of the now global company are advanced AI-based solutions that deliver high-quality displays when and where they are needed.
The awards the company has received in recent years demonstrate its relevance in the current advertising industry.
Awards such as the 2020 Best Overall AdTech Company Award from MarTech Breakthrough and the Bronze Stevie® Award 2021 for innovation in technology development are evidence of MGID’s continued success.
If you are new to MGID, you will receive an exclusive 25% MGID voucher from the Mobidea Academy.
2020 wasn’t easy for anyone. Third party data lost some of its value and advertising budgets suffered across the board. On average, advertising expenditure was 4.2% to 4.4% lower than in the previous year.
While most companies adapted to the new and unforeseen circumstances through layoffs, MGID grew to over 750 employees. With more than 4 billion clicks and a trillion visible impressions, MGID has certainly worked hard despite the current health crisis.
The same goes for the company’s growing vertical and geographic combinations. As you’d expect from a dedicated native ad network, MGID tracks up-converting vertical and geographic combinations on a monthly basis.
They’ll also analyze creative approaches that have worked well over the past month and share tips and tricks for updating your creatives to maximize reach.
The wealth of information provided by a large native advertising network like MGID can be overwhelming at times.
For this purpose, MGID provides dedicated account managers for customers who deposit at least $ 1,000 into their accounts.
A dedicated account manager takes the strain off those who prefer not to navigate the complexities of ad networks alone.
Timely communication with your dedicated account manager can have a huge positive impact on your bottom line. An account manager supports you in optimizing your campaigns, advises you on best practices and helps you to use your budget efficiently.
After all, no advertising network rating can do without naming the advertising formats available to you. MGID offers a wide variety of ad formats including content recommendation widgets, IAB banners, in-content ads, and other native display ads.
Main functions of MGID
MGID customers have become used to features like traffic insights, selective bids, potential audience reach, and a predictive price recommendation engine.
The network has managed to implement all of this and add some other network-specific functionality beyond basic metric tracking.
With MGID, advertisers can use the rule-based optimization function.
With this function you can adjust conditions that trigger certain rules each time the statistics are updated.
At the moment there are three types of rules you can use:
- Automatic blocking: Blocks the traffic source after the condition is met
- Automatic bidding: Changes the CPC coefficient according to the specified parameter
- Fixed bid: Sets a CPC coefficient after the condition is met
The difference between automatic bidding and fixed bidding is that automatic bidding does not allow you to specify a CPC coefficient. You only control the parameter that triggers the change.
As for the conditions themselves, you can choose from the following parameters:
- Conversion costs
- Exchange rate
- Number of conversions
Retargeting is the cornerstone of individual advertising campaigns. For retargeting to be successful, however, you need to granulate the visitors who come through the website, specify their behavior and track their activities using a sensor code. You also need to constantly measure and optimize your campaign to maximize its value.
MGID streamlines this process by introducing audiences. Think of this as groups of users grouped according to specific conditions and types of goals.
On the MGID platform, all user activities are divided into the following target types:
- JS event
- Page link
- Website visitors
- Existing goals
MGID allows you to specify the types of events that lead to the algorithm sorting of each visitor.
You might want a group of visitors who added an item to their shopping cart, or a group of users who visited certain pages on the site.
You can do all of this with ease thanks to MGID’s Audiences feature.
Campaign creation and targeting
Let’s get to the more practical things: campaign creation.
Creating a campaign on the MGID platform is as easy as it gets.
Just follow the steps they carefully laid out for their clients to get started.
First, log in to the MGID dashboard with your login details.
Click the Add Campaign button. From there you will be taken to the campaign creation page. Fill in each field as required by your campaign and click “Confirm”.
The most important section is “Targeting”. This is where you can set up your ads so that your campaign reaches specific visitors.
You can reach users from specific regions or countries via the “Geo” tab.
As you can see, Geo isn’t the only targeting option available to you. You can also specify the browser, operating system, browser language and mobile connection.
Then you can plan your campaign.
Choose when your campaign should run: on weekdays, weekends or both, and easily plan when the campaign should be paused.
Of course, you can specify the start and end dates of a campaign so that it runs at a specific time.
To keep track of your campaign, you can place a tracking code on your page – UTM parameters or postback tracking.
Note: Connect Google Analytics to your MGID account to access Analytics conversion data.
As you should know, campaign optimization is an ongoing process.
When it comes to advertising, there are few things that you only have to do once, but you shouldn’t rest on your successes.
Truly successful campaigns require constant attention, optimization and optimization.
The native ad veterans at MGID know this very well and therefore rely on constant campaign optimization.
This is where a dedicated account manager is most valuable as they can help you analyze daily, weekly, and monthly performance data.
More importantly, they help you take advantage of MGID’s unique features like rule-based optimization and ensure that your campaign is scaled properly.
Don’t forget to use whitelists and blacklists in your ongoing optimization efforts. You can use them to eliminate inefficient sources of traffic and help optimize campaign targeting.
By now, there should be no more doubt that MGID still has what it takes to not only survive but thrive in the current advertising economy.
Given their track record, it can be assumed that we can look forward to more unique features and tools in the near future.
After all, MGID has always been about innovation and solutions that are one step ahead of the competition.
They offer everything you would expect from a native ad network and more.
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