Prime 11 Simple to Implement Touchdown Web page Conversion Hacks
Easy to implement, effective and proven landing page conversion hacks.
If you want to know how to increase landing page conversion rates and create high converting landers. You are in the right place!
Have you ever been told by people to optimize and improve your landing page? Most likely you have, but rarely do you get good tips to use. Most guides on how to improve landing page conversion rates are useless. They contain some philosophical OS that in most cases you cannot use.
Creating high-conversion landing pages doesn’t have to be that difficult, however. That’s why we decided to give you tips on how to increase landing page conversion rates. These tips are always useful. You can use them for your countries right away and see your conversion rates and leads increase!
Tip 1. Don’t just sell, try to get leads as well
Many partners only focus on conversions. The reality of business is that out of 100 visitors you are lucky enough to get 2-3 who convert. The rest won’t be interested enough. But that doesn’t mean they are worthless!
Try getting their email through a form to redirect later.
Get their email and turn them into leads. They’re not going to buy what you currently have to offer, but they clicked the ad for it to have potential. Get these as leads and realign them in the future. You could turn a large part of it into paying customers!
Tip 2. Add additional call-to-action statements (CTAs)
For some reason, some LPs have CTAs above and below. And nowhere else!
For the best landing page conversion rate, it’s a good idea to add CTAs after each section. This website landing page design tip should dramatically improve conversions. This simple tip can take your pages from poorly converting landing pages to high converting in no time!
Tip 3. Do not redirect your customers to other sites
Some partners make the mistake of adding buttons that link you to other pages. Sometimes it’s even worse. They link to other articles. This can often be seen in the form of CTAs that you send to an FAQ page or a contact page. Leave this on the navigation bar or on the page itself.
An even worse thing some do is add things like “People liked these articles too …” and the like. These are terrible. They will fuel your leads and conversion rates greatly. Don’t redirect your audience to other sites. Let them stay and get involved with your product or service.
Tip 4. Engage your customers
You always need to interact with your customers. To increase your landing page conversion rates, you can add:
These can take the form of a time-controlled “special discount”.
Before the user leaves your page, give them one last chance to change their decision. This popup may have a small discount or offer something else. A well done exit popup can increase your conversion rate by over 40%!
This is a new and emerging trend, but it is working wonders. These sliders can help users better understand your products and what to do.
As an example, you are selling a skin care product. Ask the question, how youthful would you like to look? Make the answer a slider. The slider can switch from a wrinkled face to a smooth and youthful face. This type of interactive slider increases landing page conversions by up to 16%
As an advertiser, you know exactly which countries you are targeting. Use this information to make your LPs more relevant to your audience.
- Mention the GEO in the copy
This makes people think that your copy is better tailored to their specific situation.
- Make sure you are selling in the local currency
If you are selling in Germany, prices are not quoted in USD. This makes your website appear less trustworthy or perceived as more expensive than it should be.
Tip 5. Ask them questions
People love to receive personalized content. Or at least they feel it.
A popular way to achieve this is to create a questionnaire on your LP. This can have simple questions like:
The goal of this is to get them engaged and let them stay longer. The longer they stay on your side, the more likely they are to convert. This simple website landing page design trick will help you a lot.
Tip 6. Show them results
Continuation of the previous tip. After they have answered the questions, give them some of the statistics that you would normally provide. Tell them they can have the rest of the information when they sign up with their mail or buy your product.
You can use fear tactics and wait to see some results. For example, you have a weight loss product. After they answer the questions, give them a tip or two and lock the rest until they interact. This simple method has shown that landing page conversion rates have increased by up to 108%!
Tip 7. Optimize your copy
Your copy is very important. The more engaging it is, the more likely people are to find out what you’re selling. Use these simple tips to tweak it and increase landing page conversion rates.
- Make sure the headings match the content
We all like to click with insane headlines at times. That in itself isn’t bad, but it’s bad if your contents don’t match. If your headline has a claim, make sure you have it on your copy. Don’t click bait to view views or you will get nowhere else.
- Keep them under 65 characters for better search results.
- Try 6 word headings
- Use odd numbers
- Include power words and adjectives
Content writers sometimes like to overdo things. Keep your copy informative, interesting, and not too long. That way, you’ll engage your audience and they’ll love to read on.
The stories you write need to spark your prospect’s imagination. They need to be linked from the heading to the end of the CTA. Each section must flow into the next. Everyone works together to get someone to push the CTA and convert.
- Write in a conversation tone
Use the words “you” and “me” as this will make your copy feel much more personal.
- Don’t try to sell too hard
If you apply too much pressure, you will hurt your sales. You should try to sell your products, but not be all about it. This can lead to the audience very much disapproving of your approach.
- Answer questions and objections
Do you have a perspective that spends more time on the page than normal? You are about to buy, but you still have a few questions. If you want to increase your landing page conversion rates, you need to fix these.
They can create popups where they can ask a question or get more information about certain things. The general questions should all be answered by the copy. This can increase your conversions by up to 15%!
Tip 8. Use trusted badges
Trust cards are known to increase landing page conversion rates. [1]. People love to shop in stores that feel safe. One of the things that make them feel safe is badges of trust. We trust other people and their judgment, and it works the same way [3].
A good thing is to put them near your CTAs to keep them fresh in your mind. This improved conversions by 32%! Don’t overdo them as too many of them will feel like spam. If possible, make them clickable and link them to their websites.
Tip 9. Implement chat bots and tools
Calling a company for information can be intimidating. So your LP should have some sort of chat option. They make users more likely to interact and ask questions[1].
If you don’t have the staff, you can always implement a chatbot. Chatbots are a huge part of websites and landing pages. They can help you with a few questions and make your website feel a lot more welcoming.
Tip 10. Checkout bumps
They are one of the things that are great for increasing landing page conversion rates. These little extra options can increase your sales by up to 15%! If you bundle things well, you will increase your landing page conversion rates.
They need to be perceived as exclusive and short-term. So that your prospects don’t have a lot of time to think about it.
They need to be perceived as valuable to their work. You should have aggressive prices and discounts. (for example 50% discount or something even higher). You need to have the benefits explained. If you can’t convince someone to buy it in a few sentences, it won’t work at all.
Tip 11. Add some social proof
Social proof is the cornerstone of a successful landing page. Great testimonials, ratings, and comments can increase your landing page conversion rates. [3]. Products recommended by others sell better. You need credibility and social evidence is the best way to get it! [5] Some products improve conversion rates by up to 70% [4]
There are few landing page design companies that get it all. Few realize the importance of optimizing for conversions. The landing page design service from Banners & Landers offers pre-optimized landers with all of these tips. They make it very easy for companies to get the upper hand on success. They provide them with lands that are optimized to get out of the gate. Their landing page design service has been a favorite among performance marketers for many years. They recently started offering it to small businesses as well.
References:
[1] https://www.wordstream.com/blog/ws/2013/07/11/landing-page-conversion-rate-guide
[2] https://www.searchenginejournal.com/increase-landing-page-conversion-rate/274815/
[3] https://blog.zoominfo.com/landing-page-conversion-rates/
[4] https://vwo.com/blog/improve-landing-page-conversion-rates/
[5] https://www.entrepreneur.com/article/282189