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Explanation of Affiliate Marketing Terms

Before we start anything, we should explain what all of the terms mean. While those in the industry already know all of this, the beginners mostly don’t know, so it’s time for them to learn too!

• Lead generation or lead gene

People who are interested in buying your product or service are called leads. Lead generation is the process of finding and creating those leads through advertising. With good lead gen campaigns, you attract people and turn them into potential customers. There are many lead generation strategies out there. Blogging, Email Marketing, Social Media, Networking, Landing Pages, Live Events, etc.

Ad optimization is the process of creating and customizing your existing ads to be more relevant to your target audience. This means that you need to change the point of view, the text, the creatives, and the approach based on the data you have. Every ad should be optimized to some degree. These tweaks can bring you more revenue and lower operating costs. This post will teach you a little more about how to do it right!

Usually this term refers to hackers. White hat hackers hack systems to improve them, while black hat hackers hack systems to gain an advantage. It looks a little different in marketing. Whitehat marketers are doing everything right. They don’t use sketchy workarounds or break any rules. Blackhat campaigns, on the other hand, aim to make as much profit as possible by breaking the rules as much as possible. Blackhat marketing was popular a long time ago. Lately platforms have made it very easy to spot and you get banned for it.

Cost Per Action or CPA is a marketing model. In it, affiliates are paid based on actions that users need to take. This could be anything from clicking a specific link to buying something.

ClickDealer is an online marketing agency that specializes in CPA campaigns. This CPA network provides affiliates with offers to advertise and earn money with. It’s a great platform for beginners and experts alike to start, learn, and run profitable campaigns.

Running WH Lead Gen on Facebook

Now that you know what it all means, it is time to see how you can use that knowledge.

1. First of all, you need to create some incredible ad text and make about 5 variations of it (angles). You should also create unique creatives for your lead generation campaigns. So that you can test what works best. You can run these campaigns as Page Post Engagement (PPE) campaigns. This will show your ads to people who Facebook believes will be interacting with your content. Run these ads for at least two days and see which ones get the most interactions.

Keep the top performing and change the ones that do badly. Try changing the creatives and also copying them. Repeat until you get ads that hit your audience and get incredible engagement. With FB’s increasingly aggressive posture with new ads, be prepared to have some of your ads flagged and turned off. Don’t try to fight it too hard and try to change what you think triggered Facebook. If you fight against it, you will not get any advantage and you will end up being banned, which is what we do not want. Facebook won’t even have the courtesy to tell you the exact reason for opting out of your ad, so try your best to guess it yourself.

After testing and tweaking your ads to optimize your ads, you should see better engagement and lower CPC on average. Then you can move on to the next part of running Lead Gen.

2. You can then use the data and ad groups to create conversion campaigns. These campaigns should have the optimization goal of LEADS. Setting it up this way will give you data that’s further up the funnel. You can even divide these ad groups into countries or even states. In this way you can optimize your campaign even further.
3. Now that you have all of this data and a bunch of leads, it’s time to set up retargeting. The goal of your lead generation campaigns should be to target people who became leads but didn’t convert.

Run WH ClickDealer CPA offers on Facebook

First of all, you need to choose a niche that you want to work in. You can orientate yourself on current trends or on evergreen niches that suit your interests. The more you are personally involved, the better your campaigns will be. The more interesting a topic is to you, the more likely you will research, explore, and optimize your campaigns properly.

Open your ClickDealer account and search for the offers that you want to promote. Most offers can result in you being blocked as Facebook is very strict about what they allow on their advertising network. If you create fraudulent landing pages that use famous logos, people, and shady practices, you will be banned so don’t. We’re trying to be a white hat!

You should create a completely white landing page. It should suit all FB requirements, no matter how trivial they may sound. This LP should focus on collecting leads through signups.

Some partners go further. After they get the lead email, they redirect the user to a more aggressive and non-compliant landing page. The aim of this is to convert users without Facebook banning you that easily. So the strategy is to send Facebook users to a clean page. And within that page, you somehow transfer them to the aggressive side that makes them buy something. This is known as cloaking and while it is better than complete blackhat, it is not and cannot be 100% secure. Some are using a new strategy with chatbots, but that’s also driving Facebook’s ToS.

To fully promote WH’s lead gen offerings, you need to do the following:

1. persecution – You need to track your audience, collect leads and use them in your campaign.
2. Landing page – The use of LPs and bridge sides is essential. For most of the offers, you cannot directly link to them via Facebook because they are not compliant. What you need to do is create bridging pages that can link to the real offer. The flow of traffic should be something like this:

Traffic Source> LP / Bridge Page> Link to your offer

3. Optimization and evaluation – Once you have the information you need, it’s time to start optimizing your campaigns. I’ll explain more about it in the next part!

Optimizing Facebook Ads for Lead Gen

Finally, after you’ve done most of the work, it’s time to optimize your ads for lead generation. You need to consider a couple of things. Your lead quality is extremely important. Poor quality leads are bad for business.

• Use the right traffic source for your campaigns

Facebook has an insane advertising profile for each of its users. There are thousands of data points that they analyze and categorize. Sometimes it can get scary how much the social network knows about people. No wonder some companies like Apple are pushing for more data protection. But all of this data has many advantages for advertisers.

• Use creative visuals and copy over

The first thing you want your ads to do is get users’ attention. Your creatives should be visually appealing and stand out from the background. You should always test and copy your visuals to find the best one.

• Don’t try to cheat people

Misleading your audience is always a bad thing. While you might get some great results, these will quickly decrease in the beginning if your audience gets noticed. They will also avoid your future ads. So don’t do this at all.

Lead forms can speed up the process of attracting new leads. They require fewer fields and Facebook when you use them. Four fields are considered to be the optimal set.

• Target the right audiences with your ads

You always need to think about who your target audience is and how you can best address that particular group of people. Take into account the age, gender, income level, location, and education of the audience.

• Keep increasing your budget

You should always start by finding the minimum budget that will allow you to get good results. When you see results for the first time, consider increasing your budget to scale your campaign. Keep increasing it so you can see exactly what the optimal budget is.

• Optimize your call-to-action button

Research shows that the call-to-action in advertisements is important. The classic CTA “Submit” for lead generation can reduce conversions by up to 5%. So to increase the CR you should use other CTAs. Register, get coupons, start free download, add me, etc.

As always in marketing. You will have to test a lot! Test every single parameter until you get the perfect combination that works for you.

To finish things off

Optimizing Facebook ad campaigns for lead gen campaigns is no different from optimizing for other purposes. Most of the things you normally do to optimize campaigns also work for lead generation. The most important thing is to select some good deals from networks like ClickDealer. Create compliant LPs and advertisements. Optimize the campaigns and budget, and you should see high quality leads pouring into your campaigns. Run optimized lead gen campaigns and you will be getting great results in no time!

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