The Full Information to Paid Blogger Search
Paid options can be a great source of traffic for your blog.
But it’s all about the right kind of traffic.
Paid search can help you get the right type of traffic for your blog. Not only can you get the right traffic, you can get the right traffic as well.
However, with paid search, you are spending money on top of your time, so much is at stake.
The guide below outlines the greatest ways you can market your blog posts using paid search.
Google advertising
There are a ton of good posts on using Google AdWords effectively so we won’t focus on the aforementioned things.
We focus on a single strategy that allows you to promote your blog posts instead of a general website or ecommerce store.
Step 1 – Publish a new post
You can use this tactic for any of your new posts as a key component of blogging is to only publish valuable blog content.
Step 2 – Select only certain keyword phrases
The largest and broadest keywords are expensive per click. That’s no surprise.
Paid search blog marketing doesn’t need a lot of traffic to make your efforts effective. You’re trying to get the right people interested in your posts and brand.
Look for terms with low competition (instead of high or medium). These terms typically have fewer than 1,000 monthly global searches and even fewer in your region, which is your local country.
It is important to determine whether you are targeting global readers or readers in a specific location. Only you can determine where your absolutely ideal readers are.
AdWords offers you the keyword planner.
You have several options for creating your campaigns.
First, enter the URL of your post. Google suggests ad group ideas and campaign keyword ideas.
SecondEnter the keywords that you want to target with the blog post. Build your keywords and the suggestions that you can use to build your campaigns. Ideally, you want keywords with high traffic and low competition, but obviously this is not always possible.
If you have a keen interest in a particular keyword with high traffic and competition, you can invest in the cost-per-click (CPC) to get the traffic.
Step 3 – Create Simple, Pinpoint Ads
The best ads, like the best blog headlines, touch key emotions in potential readers.
Your ad headlines and descriptions need to be even shorter and to the point than your blog titles.
Create a title that describes exactly what the post is about. Then, in the description, describe what is the main benefit for the potential reader. Write the description as an offer to the person viewing the ad.
Here is an example:
Search term:
Social media for companies
Advertisement headline:
Social media for companies
Advertising description:
Connect with your customers on Google+. Get Your Free Google Business Page.
This is an ad created by Google for Google+. It’s clear what the ad is for. It speaks to the person who sees the ad and makes a clear offer.
Step 4 – Disable the content network
Go to Campaign Settings and select Google Search Only. By default, Google shows your ads in both search and its content network. These are websites with AdSense. For now, it’s best to focus solely on the paid search portion of AdWords. As soon as you have mastered the search, you can switch to the content network.
Step 5 – Learn what works and create content based on your results
The popular advice for using an ad network is to test like crazy. Of course, you’ll want to test what type of ads are best for your content.
But here’s another piece of advice.
When you see the types of ads and content that work best on Google AdWords and other networks, create specific content based on your results.
Millions of people use Google to search for information. For many search results, paid ads take up most of what is above the fold.
If you find that some of your posts are doing better than others, or if you notice the opportunity to create something more relevant and engaging for searchers, create specific content for specific keyword phrases.
Then you can use the term for both organic and paid search.
Step 6 – Bid on Competitive Blog Keywords
Are your competitors getting a lot of traffic for their brand names on Google? In that case, you can target these keywords with the ads that you are using to send traffic to your blog.
Your competition is likely not using AdWords to promote their blog posts, so there probably isn’t a lot of competition for the ads on their branded blog keywords.
When you run an ad for your brand term, searchers will see your relevant post and go to your blog post instead of your competitor’s blog.
Yahoo Bing Network
More than 163 million searchers use Yahoo and Bing every month. Of that number, 54 million do not search with Google. In some cases, the Yahoo / Bing network is also cheaper on a cost-per-click (CPC) basis.
When marketing your blog posts with paid ads, don’t forget about Yahoo and Bing.
However, this section outlines a few steps on how to use the Yahoo Bing Network to market your blog posts with paid search.
Step 1 – Expand Your Keywords
With Google, the cost is competitive. More and more brands are using Google to drive visitors to their websites and landing pages, so the cost is high.
Things are less competitive at Yahoo Bing. For your blog marketing efforts, this means that you can focus on the broader search terms.
Use the same keyword research that you used for organic search and paid ads. Aim for broader keywords with a higher potential traffic payout than Google.
Step 2 – location target to get your exact customer
Do you know where your best customers are? With Bing Ads, you can focus on specific locations to promote your blog posts. Most local businesses focus on promoting their business pages, but there are plenty of searchers looking for lists of things to do in cities and states.
Use the geo-targeting feature in Bing Ads to promote your top list blog posts. There will be very few, if any, other ads with this type of content.
Conclusion
Using paid search isn’t the first thing people think of when promoting their blog content. For this reason alone, you have the opportunity to gain an advantage over the competition.
The strategies above can help you get started with the paid options for marketing your blog content. It will help increase your blog traffic and bring more leads and sales to your business.
Find other ways to promote your blog on social media and more with our other guides on building your blog audience.