In this guide, I’ll show you how to run profitable push campaigns Zero parking Promotion of lottery offers.
The first thing you should do is speak to your CPA network rep and ask them what their best conversion sweepstakes right now. My rep recommended iPhone 12 sweeps, so that’s what I’ll do.
To find the top performing ads and landing pages, we use a spying tool called Adplexity Push. It’s my favorite spying tool, it’s accurate and very easy to use.
To find the best ads and countries that match our offer, you can simply search for the keyword ” iPhone 12 ” in Adplexity Push.
Then select Sweeps as the Ad Category.
Then it will show you the latest iPhone 12 sweepstakes campaigns that are live on push traffic sources.
You can also search for a specific offer that you want to take out by selecting “By Advertiser” from the top navigation bar, selecting “Search In: All Above” and looking for your offer in final url. (Not your offer link, click the offer link first and then copy the final url from your browser)
Then sort the ads by the most traffic.
This is how Adplexity sorts the ads by which ads or campaigns get the most volume for them (in other words, they make the most money).
Once you’ve done all of these settings, click through the first 5-10 ads that have the most volume to see what types of ad images, text, and countries they use.
You can create very similar ads for yourself as these have already been shown to work. You can also download the landing pages directly from Adplexity. To do this, go to the landing page details section and click Download.
If you download landing pages like this one, keep in mind that these landers are not being cleaned up. Malicious scripts (click stealers) could be hidden in the source code of these countries.
Once you have your listing and landing page, it’s time to set up tracking.
Tracking setup
I use Redtrack to track my campaigns simply because for me it is the best campaign tracking software out there.
To set up Redtrack, you need to add your offer source, offer, landing page, and traffic source to create your campaign.
To add the supply source, select Supply Sources and click + New.
Then select your affiliate network from the list and click Add.
If you can’t find the network you’re working with, just click Create Custom and add it manually.
Next you need to add the offer. Select Offers and click + New.
Then you need to enter the offer name, select the offer source and add your unique affiliate link.
* Don’t forget to add your ” Affiliate Network Parameter ” = {clickid} to the URL.
Next, you’ll need to add your landing page so select countries and hit + New.
Then all you have to do is enter a name for your landing page and your lander’s URL.
Next up is the traffic source. We will run campaigns on Zeropark, this is our source of traffic. Select Traffic Sources, click + New
Find Zeropark in the list and click Add.
Once you have all of this, it’s time to create your first tracking campaign. To do this, click on Campaigns and + New.
Then enter the name of your campaign and select Zeropark as the traffic source.
Next, in the Funnels section, you need to add your landing page and offer.
You can add multiple offers or countries to the A / B test by clicking the green buttons.
That’s it! Now copy your campaign click url by selecting your campaign and clicking on the url icon.
That is the final url that you will be promoting on Zeropark.
Campaign setup at Zeropark
Zeropark is one of my favorite sources of traffic when it comes to pop and push campaigns. I’ve worked with them for many years and have run a number of successful campaigns with them. That’s why I chose Zeropark for my competitions.
To start setting up the campaign, log into your account, click on the new campaign in the dashboard and select PUSH as the traffic type.
Next, you can choose from three alignment options:
RON – Ron Of Network allows you to buy all of the available traffic from your chosen GEO.
TARGET – Use this option once you have identified the best performing placements.SOURCE – Use this option once you have identified the best performing sources.
I always recommend starting with a RON campaign and slowly building a whitelist of placements. So once you have your best performing placements, you can create a new TARGET campaign and target only the best placements.
Now let’s select RON.
Next you need to enter your campaign name, select push type and your target country.
You then need to select your bid and your daily and total budget for the campaign. I recommend starting with the size suggested by the system for your target region.
Then you need to select the types of equipment you want to target and the frequency bearing. I strongly recommend creating a separate campaign for each target device. Now I’m going to start with a mobile campaign and then create a new campaign that is only aimed at desktop.
Next, you need to upload your ads. First, click Browse to upload your images, then paste your ad text in the Title and Description fields.
Then you need to add your campaign link from Redtrack as a destination url.
Then choose Redtrack as your conversion tracking solution, copy your postback URL from zeropark
And paste it into your Redtrack Campaign S2S postback mailbox.
Click Save and you’re done. Now all you have to do is wait for the approval team to approve your campaign and that’s it.
Optimize campaigns
After your campaign has been approved and went live, you will need to wait 1-2 days (depending on your daily budget) to get enough data to optimize. Until then, you need to monitor your campaigns and make sure that all the data about the parameters goes into Redtrack.
So go to your campaign reports and check all subscribers. These are the most important parameters that are crucial for optimization.
– Target ID
– Source ID
-Creative ID
-Campaign ID
When you have enough data, you can start optimizing. Start with the placements (goals). You need to filter out the bad placements that are spending your money with no results (conversions).
Stop all placements first, then spend more than the offer payout without getting any conversions.
To stop a placement, select your campaign on Zeropark, select the Targets tab, find the placement you want to stop and hit the pause button.
By doing this regularly, you can slowly whitelist good rankings.
You also need to monitor the performance of your ads / creatives. As soon as you see any significant sign that one ad is worse than the other, stop it.
If you’re using multiple landing pages, compare them, and when you have enough data to determine which landing page is performing best, cut out all of the other landing pages. When optimizing your countries, the two most important factors are the conversion rate and the CTR (click-through rate).
Automatic optimization rules
Another great thing about Zeropark is that you can set up and use auto-optimization rules for your campaigns to make your job easier.
To set up an optimization rule, click your campaign, find the Optimization Rules section, and then click New Rule.
Then you can set up optimization rules for targets, for example.
For example, let’s say your offer payout is $ 12. You can set up a rule that will automatically stop all placements that spend more than $ 12 and get 0 conversions.
Like this:
You can add up to 6 optimization rules per campaign.
Scaling profitable campaigns
Once you’ve found your successful campaigns, you need to work on scaling them up. The first thing you can do is start a new TARGET campaign and target only your best performing placements.
You can set a higher daily budget for this campaign as it will only target the best profitable placements.
You can keep running your original campaign and play with increasing the budget to see if you can find more profitable placements.
If your offering is also available in multiple GEOs, you can scale up by creating separate campaigns targeting these other countries. To do this, it is highly recommended that you localize (translate) all of your ads and landing pages to match local languages.
If you want to scale even further, take advantage of your successful ads and landing pages, and run the same campaign for other traffic types and sources.
