What’s media cloud computing and why is it helpful in digital marketing? (With 9 Advantages You Ought to Know)
The cloud, a decade ago it was just a natural phenomenon in the sky. The first thing to think about now is a server room that will store your data. How times have changed Almost every service today uses some type of cloud computing. If you have a phone, use the cloud for services that store your data and photos. iCloud, OneDrive, Google Drive, etc. all use cloud technology.
All video apps such as YouTube or Netflix use the cloud to distribute the streams. Even things that you didn’t see as some of your core operating systems use the cloud to work. I first heard about it on Darshan Negekar’s blog themediax.com. Unfortunately this blog no longer exists, but its knowledge still lingers on the web! Do you know what the cloud is all about? Or more importantly, how can it help you with digital marketing?
What is cloud computing and why should you use it?
Over 70% of companies operate at least one app from the cloud. If the technology advances even further, that number will rise to 100%. But what kind of cloud thing is that? The cloud is a collection of servers that distribute your data or the data of the app on it. Cloud computing is therefore the provision of computer services over the Internet.
This is a big change from the traditional approach that has been used since the beginning of computer technology. But this new technology offers some incredible advantages. These advantages make it alluring to developers and users alike. The benefits of the cloud are incredible:
Cloud computing eliminates the need to have the best, highest quality hardware available. These costs are offset by the cloud service provider. Your access to the cloud can be low-power machines with a decent internet connection. This eliminates most of the up-front costs of starting a business.
The cloud uses advanced hardware that is not available to ordinary users. This can bring incredible performance and benefits to cloud users. The limit is your internet connection which is one of the easiest upgrades.
Because of the advanced hardware, you can expect incredible performance on compute-intensive tasks. In theory, you have the computing power of a supercomputer at your disposal. However, for marketing purposes this is not a huge problem.
The cloud is structured in such a way that it can scale its services worldwide. If you suddenly get increased traffic, the cloud can adapt to your needs.
The cloud consists of distributed computer servers. They work together on tasks and create backups. This means the chances of losing your data are incredibly small.
Cloud systems are notorious for their strong security practices. This security can protect your data from misuse and theft.
How does cloud computing help media?
Now you have a little idea of what cloud computing can do. The time has come to ask what kind of connection it has with digital marketing. The main benefit has a lot to do with the amount of content that is being produced today. Companies in publishing, broadcasting, music, sports, advertising, and others create an incredible amount of content. These companies produce thousands of terabytes of data every second. This incredible performance means that there is a great need for data storage and non-local computing. This is where the cloud comes into play, of course.
As Darshan Negekar wrote on his blog themediax.com, these companies couldn’t function without the cloud. Just imagine a website like YouTube. Every minute, 60 hours of full HD or even 4k footage is uploaded to the platform. And there are more than 4 billion views every day. Those crazy numbers mean YouTube takes a lot of computers to keep things going. Because of this, the site takes advantage of huge computer farms around the world.
These farms calculate all the necessary data through the cloud. The cloud stores the videos on servers around the world so that users can watch them anywhere in the world. After that, the cloud also saves all videos in many places. It creates backups to keep everything safe. Even if a critical error occurs on one or more of the cloud servers.
This technology is insanely useful and the entire industry is moving closer and closer to it. Cloud computing helps with a lot of things. It reduces storage costs, increases computing power, and makes moving assets from one location to another trivial. All of these benefits also come with unrivaled security. It’s pretty easy to predict that the future will be cloud-based.
What advantages does cloud computing offer digital marketing?
Some of the best tips I remember from themediax.com were related to security and data analytics. These tips were great and have stayed with me over the years. I recently did a little more research on the subject and came to new and unique conclusions that help
Innovation at an unprecedented level
Innovation is the core of every company. The better you are than the competition, the more market share you can take away. With technologies like the cloud, you can accelerate your rate of innovation. Cloud computing can provide you and your team with unmatched hardware performance. It can reduce the time spent on projects and give you more time and effort to create new and exciting features. This is often shown in new and innovative marketing campaigns. They usually use unconventional ways to reach out to potential customers.
Seamless collaboration over the web
Darshan Negekar has always written about how easy it is to work with the cloud. People from all over the world can work on the same project and pick up where their colleagues left off. Cloud computing enables you to work remotely. These locations do not require access to powerful hardware. All you need is an internet connection!
Increase your productivity
Waiting to load, render, and analyze can be wasted time during the day. If your business is into things like online advertising, email marketing, web analytics, affiliate marketing, and more, you know that there are always a number of steps that you need to take before you get the finished product. With the cloud, you can streamline the whole process and remove bottlenecks much more easily.
Optimize your workflow through cloud computing
Cloud computing enables the use of specialized tools. They help marketers take better control of their marketing and content. They can develop effective strategies that are only possible through their use. The cloud can also help decentralize the workflow. Facilitating projects that work independently of other departments in the company.
Analyze customer data with the cloud
The blog themediax.com repeatedly mentioned how customer data can be analyzed. As any marketer knows, the more data you have, the better your marketing can be. The cloud can help you collect and analyze customer data. Data from surveys, conversions and other sources can be taken into account. This data is stored in data centers. This helps in accessing and analyzing the information anytime and anywhere.
Analysis tools at your disposal
In continuation of customer data analysis, cloud computing offers many incredible analysis tools. Some of these tools are specifically tailored to meet the needs of digital marketing. These tools can turn your useless random data into valuable information. This information can be used in your marketing campaigns. These tools also enable testing of new marketing channels, lead tracking and strategy testing. All of this can be done without risk for specific target groups. With the correct use of these tools, you can gain better insight into your customers. You need to find ways to approach and optimize your campaigns for them.
Analyze and create content
Cloud computing-based analytics outperform customer and audience data analysis. There are tools out there that focus on other aspects of digital marketing like the content itself. Content is the most important part of your marketing strategy. Knowing what type of content is working is valuable. It can determine which content is more interesting for your customers. What you can tweak to do better. These cloud-based tools can keep track of how your customers interact with and consume content. This information can help you create better posts that will bring you more views and profit.
Drive inbound marketing through the cloud
One of the key components of successful marketing campaigns is social engagement. This is where cloud-hosted services such as social media platforms come into play. Platforms like YouTube, Twitter, Facebook, Instagram and the others can drive up your engagement rates. The reason for all of this work is the cloud! Taking over and integrating their functions into your marketing is essential nowadays. Use it whenever you can!
Prepare for the future of media cloud computing
As Darshan Negekar from themediax.com used to say, the cloud is the future. Those companies that do not apply it now run the risk of facing a major disadvantage soon. Early adopters are already optimizing their workflows and processes in order to use the cloud as much as possible. Those who still don’t use the cloud are already behind the curve, and that gap will only widen over time. If you want a fighting chance in the future, it’s time to adapt to the cloud and its tools. With the cloud, companies can lower their costs while generating more revenue, scaling much easier and improving their security at the same time!
Final words on cloud computing and its use in marketing
Industries that use and generate huge amounts of data are already recognizing the benefits of cloud computing. Every company has something that the cloud can improve. Regardless of whether it is speed, costs, security, storage, scalability or data analysis. It is important that the cloud can help every company to a certain extent. With time and the advancement of technology, the cloud becomes necessary for successful marketing campaigns.
There are many benefits to modernizing your business to take advantage of the cloud. First of all, you get access to all the functions that the cloud enables you. Second, you cultivate an open and agile mindset. Your employees tend to evolve and improve with the increase in advanced technology.
If you’re still unsure about the cloud, check out some tech specs and cloud service providers. See how much benefit your company can get from it. Darshan Negekar and people like him are incredible advocates of the technology. You have compelling arguments to prove how much more important a step cloud computing is.
Does your company use the cloud? What are the biggest benefits you’ve seen making the switch? Share your experience with us!