YouTube Marketing Information for Bloggers [2021 Edition]

As an additional requirement, you must live in a country or region that’s supported by the YouTube Partner Program. To check your location’s eligibility, check out this post. 

6. Building your video script 

The number one rule for writing YouTube video scripts is to rely on your natural speaking voice and tone. 

In this blog, I’ve mentioned the value of writing with a conversational tone in a few posts like this one. Not only will it help you forge a more personal connection with readers, it’ll also help define your writing style. 

The same principle applies when writing video scripts. 

You can’t write lines that look like they’ve been taken out of a textbook. Instead, every sentence must be crafted as if you’re straight-up speaking to a friend. 

This takes a lot of practice, especially if you’re not a native English speaker. The only advice I can offer is to form a habit of reading your drafts aloud. 

That should make it easier to detect if something sounds “off” in your writing. 

You can simplify this process using a text-to-speech tool like NaturalReader. 

To use it, paste your draft into the tool’s editor and click the ‘Play/Pause’ button in the top toolbar.

Can you imagine yourself speaking your draft aloud in front of a camera?

Good — that means you’re cooking up a crispy, golden-friend YouTube script. 

Keep at it and remember that everything doesn’t have to be perfect. There’s a good chance that you won’t follow your script to the letter, anyway. 

Being able to improvise while recording is a sign that you’ll make a great YouTuber. Build on this skill and it’ll prove useful once you fully integrate videos in your blog’s content strategy. 

Just be sure that your script has the following components to deliver a meaningful experience to your would-be viewers: 

• Hook — When writing YouTube video scripts, the first 15 seconds is of utmost importance. You need an attention-grabbing headline, a beautiful visual, and a mention of the problem the video will solve. 
• Intro — Just like in blog writing, your intro’s job is to captivate your audience — encouraging them to consume the entire content. Just like the hook, keep the intro short and immediately mention how the video can help solve their problems. 
• Video Body — Pacing is a crucial factor to consider when writing the body of a YouTube video script. As much as possible, maintain the same length for all talking points and avoid dragging out certain parts too long. 
• Call to Action — Just a conclusion that recaps the video’s body won’t be enough. To maximize the impact of your video, tell viewers exactly what they need to do next. 

7. Ensuring the engagement factor of your video with the VET formula

Still not sure about the direction of your script?

Video content expert Salma Jafri devised a video formula that can help ease your worries. 

With the VET formula, you can plan how every part of your video fits in a 10-minute timeframe. 

Short for Video Engagement Timeline, the VET formula is essentially a reusable format for YouTube videos. 

Here’s a quick breakdown of the VET formula: 

• 0:00 to 0:50 — Intro
• 0:50 to 1:00 — Video Title 
• 1:00 to 3:00 — Discussing and Framing the Problem
• 3:00 to 8:00 — Discussing Solutions with Examples 
• 8:00 to 10:00 — CTA

As you can see, the VET formula is designed for the creation of 10-minute videos. That means it’s perfect if you plan to monetize your blog with ads. 

Additionally, you may notice that the hook is placed somewhere in the middle of the VET formula. 

Showing the hook right at the beginning is, of course, ideal for encouraging viewers to watch the whole video. 

The VET formula also lets you do this by immediately bringing up the problem your video will solve. It merely reminds you to insert another hook in the middle of your video — just before you discuss the solutions. 

Why is this important? 

Two words: viewer retention. 

Now that you understand the VET formula, you can finalize the structure of your script by inserting your talking points. 

To give you an example, here’s what my video script for “Grammarly Premium Review” will look like: 

• 0:00 to 0:50 — What is Grammarly Premium and do you need it for blogging?
• 0:50 to 1:00 — Grammarly Premium Review: Reviewing its Pros and Cons
• 1:00 to 3:00 — The problems of blog content writing (time constraints, prone to errors, plagiarism, etc.)
• Hook — Grammarly helped me turn a 2-hour proofreading task into a 10-minute walk in the park
• 3:00 to 8:00 — Using Grammarly: different ways to use it, exploring the user interface, setting custom goals, Grammarly alerts, plagiarism checking, and hiring a human proofreader
• 8:00 to 10:00 — The different plans of Grammarly Premium (plus a discount offer through an affiliate link)

See how it works?

Feel free to polish your script as you see fit. It’s always a good idea to try and find improvements in your content until you’re completely confident in the outcome.      

You should also compare your script with your competitors’ videos. That should help you determine if your video script’s quality is up to par.  

Once you’re done writing the script, all that’s left to do is rehearse and record the video.

8. Rehearsing and recording your video

Experienced YouTubers may no longer need a rehearsal process to effectively deliver their message in video form. But for beginners, it is a crucial step in video content generation. 

Your goals here are to:

• Make sure you say the words right
• Get rid of unnecessary and awkward mannerisms
• Minimize verbal fillers like “um,” “ah,” “kind of,” and “sort of” 
• Build up your confidence when speaking in front of a camera

More often than not, rehearsing your video script will also let you identify possible improvements that you may have missed. Don’t pressure yourself to memorize the whole script and just focus on getting the words out. 

Remember that memorizing every single word in your script isn’t a goal. 

I, myself, don’t let stress get the better of me when rehearsing my YouTube video scripts. At times, I just use my smartphone’s camera to check how I look when delivering the script. 

During the recording process, you can always go off-script or review the script on the fly. You can cut the parts where you read the script and take the ones where you speak the words perfectly. 

Once the recording session is done, you probably have a dozen clips that you’d like to combine into one video. You may also want to add visual effects, sounds, animations, or a custom intro for your YouTube videos going forward. 

This is the part where we talk about the next most important thing in video content creation: video editing. 

How to Edit Your YouTube Videos

You’ve already built your channel, set up your studio, and captured clips for your YouTube videos. 

You have every right to be proud — but your work isn’t done just yet. 

After recording video content from your scripts, it’s time to put them all together into one final piece of content. 

This is where video editing comes in.

Unfortunately, I won’t be able to give you a step-by-step guide on how to edit your videos. 

It is an intricate process that warrants its own full-length post. Plus, the individual steps also largely depend on the software you’ll use. 

At this point in time, all I can give you are tool suggestions and general tips when editing videos. 

Let’s start by finding the right video editing software for you.

Free video editing software

Free video editing tools are generally recommended to new YouTube creators for good reasons. In addition to lowering their overhead costs, these tools are also designed to assist beginners in the learning process.  

1. iMovie (Free for MacOS) 

If you’re a MacOS user, you can use the built-in iMovie app to edit your videos for free. It lets you perform all the basics — from combining and trimming clips to adding transition effects. 

2. Video Editor (Free for Windows 10) 

For Windows 10 users, Video Editor is a free app that has the same basic features as iMovie. You can also add 3D effects, text overlays, filters, and title cards to your video. 

3. Shotcut (for Windows) 

Shotcut is a popular, open-source video editing tool designed for beginners. It offers a more complete set of editing features than most free solutions — plus, free learning resources on their site. 

4. OpenShot (for Windows and MacOS) 

OpenShot is another open-source video editing tool that’s comparable to Shotcut in terms of features. The main difference is, it’s also supported by MacOS and Linux-based devices.

Paid video editing software

As you gain experience in the field of video editing, you begin to consider upgrading to a premium tool. 

Here are some of the best video editing tools money can buy: 

Final Cut Pro (for MacOS) 

Final Cut Pro is widely considered as the best consumer video editing software due to its lineup of professional-grade editing features. The big downside is, you’ll need to pay an upfront cost of $299 to start using the software. 

Adobe Premiere Pro (for Windows and MacOS)

Whether you’re a Windows or MacOS user, Adobe Premiere Pro should be in your list of potential video editing software. As part of Adobe Creative Cloud, you can take advantage of new features as they’re released, like automatic reframing and audio enhancements. 

PowerDirector (for Windows) 

For Windows-powered YouTube creators, PowerDirector is another great alternative to Final Cut Pro. Its robust set of features include transition effects, ready-made templates, animated titles, and motion tracking.

Picked a tool you’d like to work with?

Editing your first video can be quite daunting, but you’ll feel more comfortable as you make progress. 

Rest assured that, while the interface in every tool is unique, the fundamental components and workflow should be similar. 

With that out of the way, the typical video editing workflow goes like this: 

• Importing media assets to your project — Before you can start working on your video, you need to import the clips, images, and sounds that you need. Most video editing software has a bulk-import button, while others let you drag and drop media directly into the interface.
• Building your timeline — Once all your assets are in place, add them in chronological order to your timeline to create your “rough cut.” Feel free to add multiple takes of the same scene and just decide what to keep later.
• The fine cut — After you build your video’s complete timeline, cut out unnecessary parts at the beginning and end of each individual clip. This will smoothen the transition between clips and eliminate footage of you reading the script, making mistakes, and so on.
• The picture lock — During the “picture lock” stage, you’ll spend most of your time organizing clips into their own designated tracks. For example, if you captured outdoor footage for your video, group all outdoor clips into one track for post-production purposes. 
• Polishing your video for upload — Finally, it’s time to add the finishing touches to your video. This is where you can apply transition animations, incorporate background music, add visual titles, and perform color corrections.

Of course, reading about the steps above is a less instructive experience than seeing them for yourselves. And for that, I recommend you check out this video guide by Matti Haapoja.

Video editing tips

Nervous about your first time editing a video? The following tips should help build your confidence:

• Use waveform to easily find parts where you’re talking — During the fine cut process, you can quickly find unnecessary parts by looking at each clip’s waveform. This is a visual representation of sound changes in clips — displayed in a video editor’s timeline. 
• Set your video’s quality — Don’t forget to modify your project’s settings and choose the resolution you want for your video. 1080p is preferred on YouTube, but if you have slow internet, choose 720p for faster upload times.
• Look for stray clips during the picture lock stage — No matter how careful you are, you may still have missed a stray clip or two in your timeline. Grouping your clips into tracks during the picture lock phase will help you find them. 
• Invest in a mid-end or high-end computer — Whether you like it or not, editing videos on a low-spec computer can be a nightmare. If you can, invest in a higher-end PC to speed up rendering times and avoid frustrating crashes. 
• Ensure your computer has enough free space — Creating your own video content can take up a lot of space in your drives. A rule of thumb is to have a 1TB drive ready and delete old footage you no longer need. 
• Go easy on the effects — If you don’t know what to do with effects and various tools in your video editing tool, leave them alone. As long as you have high-quality clips, clear audio, and a meaningful message, viewers will be happy with your content. 
• Insert your target keyword in your video’s filename — Remember when you identified your target keyword for your video? Find a way to insert it in the video’s filename before you upload it to YouTube — you’ll understand why later. 

Ultimately, it’ll take some time and effort before you get used to the whole video editing experience. You will probably spend several hours editing your first video, but you should get faster over time. 

What comes next are a couple more hours rendering your video and uploading it to your YouTube channel. 

For a 10-minute video, an upload could take anywhere from 30 minutes to a few hours. While waiting for the upload to finish, you can set your video’s title, description, thumbnail, tags, and various other details. 

If you’re familiar with SEO, you should know that you can’t just write whatever you want in these fields. 

This brings us to the next part of your YouTube marketing strategy: optimizing your videos for YouTube search. 

Optimizing your YouTube Videos 

In blogging, you don’t just publish your post and wait for traffic to come. 

You pick yourself up, get on your computer, and execute persistent content promotion strategies to draw readers in. 

Additionally, you need to ensure the optimization of SEO factors like keyword placement, meta data, and internal links.

The same should be done after you upload videos to your YouTube channel. 

As soon as you start uploading your video, you need to think of the optimizations needed to boost its searchability. 

Without further ado, here are the video optimization tips you need to do: 

1. Inserting your target keyword where it counts

In the previous section, I mentioned that you should add your target keyword to the video’s filename. 

Just like any other search engine, YouTube doesn’t “watch” your video to understand what it’s about. Instead, it relies on certain, on-video factors to determine its relevance. 

Yes — the keywords sprinkled all over the video’s details are included in these factors. 

You already have your target keywords before you even write your video’s script. This time, you just need to put it into the right places, namely: 

• The video’s filename
• Title
• Description
• Tags

However, simply containing your target keyword doesn’t make a video’s title and description SEO-friendly. You need to write something that will also satisfy your target audience — not just YouTube’s search engine algorithm. 

2. Write a descriptive and captivating video title

As the first thing users see in YouTube’s search engine results, your video title must be both descriptive and eye-catching.

I know — creating titles for content is never easy. But if you abide by certain rules, then it’s only a matter of mixing and matching words.

Here are the rules you need to remember when creating YouTube video titles: 

• Keep it within 60-70 characters long — Although YouTube allows titles up to 100 characters long, you should keep yours within 60 to 70 characters only. Any longer than that and your title might get truncated or cut when shown in search results. 
• Include numbers — Adding specific numbers to your YouTube video titles will let viewers know exactly what to expect. Knowing that there’s more than one piece of information in the video will also encourage more users to click. 
• Use the word “without” — Using “without” in your title can highlight both the problem your viewers have and the solution you’re proposing. A good example would be Neil Patel’s video called “How to Get Your First 1,000 Visitors Without Spending Money.”
• Tease your audience — Teasing your audience with a question or cliffhanger goes against describing what the video’s explicitly about, but it sometimes works. Unbox Therapy, for example, uses clever titles like “This Gaming Laptop has a Secret Trick” and “This Smartphone Changes Everything.”
• Don’t force your keyword — Don’t worry if the title doesn’t include the exact match of your target keyword. What’s important is that each individual word is included in the title. 

3. Immerse your audience with your video description

Writing descriptions for your YouTube videos should be a straightforward process. 

What you need to do is provide some context for viewers. 

After all, a lot of users don’t just stare at the actual video every second it plays. Some users immediately scroll down to the comments, check out related videos, or read the description for more information.

Although YouTube allows up to 5,000 characters in a video’s description, there’s no reason for you to target that length. Just focus on maximizing the utility of that space with the following elements:

• An Impactful Blurb — Right off the bat, your description should provide an overview of your video’s topic. Describe the problem that it’s trying to solve and give a hint on what your proposed solution would be. 
• Your Target Keyword — YouTube recommends mentioning your most important keyword right at the beginning of your video description. No need to think about keyword density — just mention one or two target keywords at least once each. 
• Timestamps — Timestamps are clickable links that let viewers skip to a specific part of a video. To add a timestamp, simply type in the time in minutes and seconds format along with a description for it. 
• Affiliate Links — If you promote affiliate products in your video, don’t forget to insert the corresponding affiliate links in the description. Just be sure that they’re relevant to the video’s topic, labeled clearly, and aren’t disguised with a link shortener.           
• Other Links — You can also insert links to other relevant pages like your social media accounts, Patreon account, and website. Just be mindful of YouTube’s policies when it comes to links in your video content. 
• Additional Details — It also helps to add a short list of your video’s main talking points. This will help viewers decide if they should watch the whole video or not.

4. Enter SEO tags for your video

I discussed earlier how to use SEO tags for your videos from your YouTube Studio page. However, it’s worth noting that you can add these tags as soon as you upload your video.

On the ‘Details’ tab of the upload window, scroll down to the “Tags” section and type in your desired tags. If you want to enter multiple tags, use a comma to separate each of them. 

Don’t know which tags to include? 

If you installed the vidIQ plugin for Google Chrome, you should get suggestions as soon as you enter a tag. Look for them in the “Recommended Tags” box directly below the “Tags” field.

5. Adding custom subtitles and closed captions

In YouTube, non-native English speakers and individuals with hearing impairment are more common than you think. There are also people who tend to watch YouTube videos with no sound, especially while traveling or in a public area. 

To make your video content more accessible to these users, upload accurate captions or subtitles by clicking ‘UPLOAD SUBTITLES/CC.’

Take note that, while subtitles and closed captions are technically the same, they fulfill different functions.

In video content, closed captions are designed simply to transcribe speech into text. Subtitles, on the other hand, are meant to translate speech into a different language. 

Either way, the steps in creating both captions and subtitles are the same.

Most video editing software should let you add subtitles using a built-in tool. Final Cut Pro, for instance, allows you to enter captions straight into a specific point in the video’s timeline. 

The file can then be exported using different file formats, like iTT, SRT, and CEA-608. For YouTube videos, the recommended file format is SRT. 

If, for some reason, you’re not happy with your video editing tool’s captioning feature, use a tool like SubRip instead. 

YouTube also has a captioning tool baked into the platform, which you can learn about by watching this video tutorial. 

Whether or not you add closed captions to your video, enter the rest of the needed information on the details page. This includes the video’s recording date, location, and category. 

As for the license, distribution, and commenting options, it’s best to leave them except for specific reasons. For example, if you’re uploading a test video, you may disable comments and the “publish to subscriptions feed” option. 

Of course, you may also set custom visibility settings to hide your video — but more on that later. 

Here’s another thing to remember: 

If you’re uploading a sponsored video, you need to let YouTube know. 

You can do so by ticking the checkbox below the “Paid promotion” section.

Don’t worry about this option if you’re merely promoting affiliate products in your video. Unless another brand has paid you to publish the video, then it doesn’t count as a paid promotion. 

6. Add additional video elements to enrich your viewers’ experience

Aside from captions and subtitles, YouTube also allows you to incorporate additional video elements into your uploads.

An “End Screen,” in particular, is useful for promoting extra CTAs. These are engaged viewers who reach the end of your video, making them more likely to take action. 

Here’s a list of the elements you can display on your video’s end screen:

• Video or Playlist Recommendations — An end screen lets you recommend additional videos or playlists that your viewers may like. You can promote your latest upload, a specific video or playlist, or anything that YouTube deems relevant to the audience.
• Subscription Button — Ideally, you should ask viewers to like and subscribe to your channel in the video itself. You may also add a subscription button to your video’s end screen as a gentle reminder. 
• Link to Another Channel — If there are other channels you wish to promote, you can also link to them on your end screen. This can be your own alternate channel or a partner brand’s. 
• Link to an External Site — YouTube’s end screen also lets you put links to your own site. Just take note that you need to be a member of the YouTube Partner Program to do this.

End screens are a great way to leverage the interest invested in your video by your viewers. 

Unfortunately, not all of them make will make it all the way to the end. 

YouTube understands this, which is why they provide creators the option to show similar elements while the video still plays. 

By choosing ‘Add cards’ in the ‘Video elements’ tab, you can add playlists, videos, and links anywhere in the video. You can also create a poll to extract valuable feedback, suggestions, and insights from your viewers.

Of course, you shouldn’t go out of your way to add a poll to each and every video you upload. 

See to it that you’re utilizing it in a fun and meaningful way. Otherwise, you’re only adding unnecessary friction to your audience’s experience. 

Below are a few possible use cases of a poll card in a YouTube video:

• Asking for product recommendations that you can review in your next video
• Ask your viewers if they’re happy with a recent change in your YouTube content strategy
• Let viewers determine which YouTube channel you should collaborate with 
• Ask a fun question or trivia that you’ll answer in your next video

7. Managing your video’s visibility

The third step involved in publishing a YouTube video is managing its visibility settings.

If you want to publish your video immediately, you can set the video’s visibility to the following:

• Public — Make your video visible to all YouTube users. 
• Unlisted — Hide your video to everyone except for those who have its direct link.
• Private — Keep your video hidden to everyone but yourself.

You can also set your video as an “instant Premiere.” This lets you and your audience watch the video together on a special, shareable watch page.

An instant Premiere is different from regular video uploads for a few reasons. Unlike a regular video, an instant Premiere… 

• Sends a reminder 30 minutes before the Premiere to subscribers with notifications turned on 
• Shows a two-minute countdown before the video goes live
• Shows the real-time viewer count as the video plays            
• Doesn’t allow viewers to fast-forward — they can only scrub the video backwards
• Has a live chat feature where viewers can communicate in real time 

Publishing your video as an instant Premiere is a good way to generate social media buzz. It gives your audience a sense of exclusivity and being “in the moment,” which never fail to boost engagement.  

The cherry on top is, an instant Premiere is automatically converted into a regular video when it’s over. It’s a risk-free strategy with high potential rewards. 

8. Create awesome thumbnails

If blog posts need featured images that capture the audience’s gaze, YouTube videos need thumbnails for the same purpose. 

A lot of YouTube creators find success in using a still image from the video itself as the thumbnail. They simply throw in additional visual elements that can help viewers understand what the video is all about. 

Here are a few examples of thumbnails that took minimal editing to be effective:

Although there’s no such thing as a one-size-fits-all blueprint for creating YouTube thumbnails, there are proven guidelines that generate results: 

• Use a high-resolution image — at least 720p — with a 16:9 aspect ratio
• Keep the file 2MB or below in size
• While JPG and GIF images can work, stick to PNG images for sharper thumbnails 
• Add text to make the thumbnail more clickable 
• When reviewing or featuring products, use a close-up shot 
• Find a consistent thumbnail style for branding purposes

9. Scheduling your YouTube video

If you’d rather schedule your video for a later time, expand the ‘Schedule’ menu from the ‘Visibility’ tab. 

Here, you can define a specific date and time when you want the video to become public. Just choose the options you want from the drop-down menus and make sure you set the right time zone. 

Why wait to publish your video when you could be getting views now?

If you know a thing or two about social media marketing, you’ll know that the timing of posts is important. 

You don’t want to publish your video while your target viewers are offline. 

True — they can probably still find and watch your video later. But, by then, there could be a handful of newer, similar videos that could steal their attention. 

According to statistics, the best days to post on YouTube would be Thursdays and Fridays. Aim to upload around 12PM-4PM to have your videos indexed by evening, which is when users are most active. 

Weekends are also great days to publish videos on YouTube. Get them up as early as you can to cater to viewers throughout the day.

10. Creating playlists

Eventually, your YouTube channel will have enough videos for you to create playlists. 

If you know about music streaming services, you’ll know exactly what YouTube playlists are for. They are for users who want to binge through related pieces of content. 

On YouTube, playlists encourage viewers to see more of your content in one sitting. They also make sense if you have a list of videos that must be watched in sequence. 

Below are a few more interesting things about YouTube playlists: 

• Your playlist may contain videos uploaded by other YouTube channels.
• As the playlist’s owner, you can assign other users as “collaborators” who can add new videos to your playlist.
• Just like videos, playlists need keyword-optimized titles and descriptions.

You can create playlists from your YouTube Studio page or while configuring a new upload. 

From the YouTube Studio dashboard, navigate to the ‘Playlists’ and click the ‘New Playlist’ button. It’s a simple process that only takes a few seconds to complete. 

To add videos to your playlist, head to your account page and search for your playlist under the “Library” section. Next, click the ‘Add videos’ button next to the playlist you want to edit. 

YouTube will then let you add videos by entering their URL, searching the site, or choosing your own videos. 

Ways to Get More Views in Your YouTube Videos 

Phew — we covered a lot of things on how to optimize your YouTube channel and publish videos like a champ. 

However, you can’t relax just yet. 

Building your YouTube channel and publishing videos are only half of the job. 

The next challenge is developing your YouTube marketing promotion strategies and amassing a large audience base on the platform. 

Let’s get started. 

Share it across social media 

The first thing most bloggers do after publishing a video is share it with their social media followers. 

You don’t need to be an expert in social media marketing to know how to do this. 

What you need to keep in mind, however, is to time your post right. 

Just like YouTube viewers, social media users tend to be more active during specific times and days. Sprout Social already did the math and revealed the following times to be the most lucrative for social media networks: 

• Facebook — Wednesday at 11AM and 1PM
• Twitter — Wednesday at 9PM, Friday at 9AM, and weekdays from 8AM to 4PM
• LinkedIn — Wednesday from 9AM to 10AM and 12PM, and Tuesday to Friday from 8AM to 2PM

To make sure you reach the right people when sharing your video, join relevant social media groups and promote there. Whatever you do, read the group’s rules and guidelines to make sure they allow promotions.

Promote your video in your blog

If your video’s script is modeled after an existing post in your blog, don’t forget to embed it there. 

Trust me — your readers will thank you for it. 

It’s a simple strategy that only requires a minute or less to do. In return, you can exponentially increase the perceived value of your blog content and the user experience. 

If you made your video’s script from the ground up, consider writing an article around it. It doesn’t have to be as in-depth and comprehensive since most of the information should already be in the video. 

Promote your video on Q&A websites

Promoting your blog on Q&A websites like Quora is a proven way to generate high-quality traffic and build your authority.

The idea is simple: find users who ask questions you can answer, and then promote your content as the solution.

I discussed everything you need to know in this guide on how to get traffic from Quora. The only extra step you need to add is to include a link to your YouTube video when answering questions.

Start interacting with your fans with video

As you continue to publish YouTube videos, you should get more and more confident speaking in front of a camera. 

Keep the momentum going by interacting with your fans using video streaming. Leverage platforms like Instagram Live, Facebook My Day, and YouTube Live to share updates and tidbits of wisdom. 

During your streams, encourage viewers to check out your YouTube channel for more video content. 

More importantly, talk to them as if you’re having a friendly conversation and ask for their feedback. 

If you’re streaming via platforms like Facebook Live, viewers can instantly share their opinions through the built-in chat. It’s free, easy to do, and can even be done straight from your mobile device.            

Be more helpful in your video’s comments section

Think you already know everything about YouTube SEO? 

Other than on-video factors like keywords, YouTube also takes into account “engagement factors” to determine a video’s relevance. 

If you focus on putting up quality videos, engagement metrics like likes, views, and comments should naturally increase. Spur more engagement by constantly addressing your videos during your videos and telling them to share their feedback. 

It will also help greatly if you respond to comments posted on your YouTube video. Show your appreciation to positive comments by clicking the “heart” icon to make them your favorite.

Even big YouTubers like Dave Lee respond to comments as if they’re like any other user.

If you find comments that are particularly helpful, you can pin them to the top of the list. Just remember that there can only be one pinned comment at any given time on a YouTube video. 

Keep tracking your progress

It doesn’t matter if you’re doing YouTube marketing, email marketing, SEO, or social media marketing. If you want to succeed in your endeavor, you need to learn how to adapt and adjust to changes. 

Use every tool at your disposal, from vidIQ to Google Analytics, to track your channel’s growth. Keep testing strategies to determine what works and double down on it to maximize results. 

I, myself, continue to invest time and effort to learn how to grow my own YouTube channel lately. I’ve been testing video ideas, applying different promotion tactics, and monitoring my results. 

My most popular video of all time, for example, taught me the importance of keyword research and being relatable. 

It also let me realize the importance of optimization tactics like tags, comprehensive descriptions, and user interaction. 

If you visit the video today, you can verify that most of the things in vidIQ’s optimization checklist are present. 

Sure, there’s still a lot of room for improvement. But as a blogger with a YouTube channel, knowing that all your hard work pays off is a big win.  

Conclusion 

Without a doubt, YouTube marketing is one of the biggest challenges a blogger will ever face.

It requires time, money, effort, and a ton of patience before you start seeing positive results. But when you do, a healthy YouTube channel can single-handedly propel your blog to the “authoritative brand” status.

I’m pretty sure that you won’t be able to do all of the things I’ve mentioned here in a single day. With that in mind, you’re welcome to bookmark this page and work at your own pace. 

As a final note, I’d love to hear about your results using the strategies above. You’re more than welcome to use the comments section below for feedback, suggestions, or anything you’d like to share.

Good luck!

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